‘Aura farming:’ Pope Leo’s Middle East debut ignites hope — and memes

The unique blend of American approachability and ancient tradition has sent interest in the new pope skyrocketing. (AFP/File)
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Updated 28 November 2025
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‘Aura farming:’ Pope Leo’s Middle East debut ignites hope — and memes

  • During the ceremony, he belted out ‘Merhaba Asker!’ (‘Greetings, soldiers!’) in Turkish alongside President Erdogan
  • People online praised the pope’s first-ever foreign visit as a message of ‘unity and deep peace’

LONDON: Pope Leo XIV’s first-ever foreign visit since becoming pontiff has been marked by messages of hope — and memes.

Leo, who succeeded Pope Francis in May, becoming the first American to be elected to the highest role in Catholic Christianity, arrived in Turkiye on Thursday, before making his way to Lebanon on Sunday.

Shouts of “Papa Leo” and “Viva il Papa” (“Long live the pope”) erupted along with cheering and clapping, inside and outside Istanbul’s Cathedral of the Holy Spirit as Leo arrived to begin his first full day in Turkiye on Friday.

But on social media, the reaction was less about theology and more about “aura.”

In the clip, Leo confidently walks past the soldiers, accompanied by Turkish President Recep Tayyip Erdogan, and belts out a crisp, booming, “Merhaba Asker!” (“Greetings, soldiers!”) in Turkish.

Gen Z users immediately labeled the moment as “aura farming,” internet slang for someone who exudes effortless power or charisma.

“You can’t convince me this wasn’t on purpose,” said one user on X, pointing out how visibly happy he seemed to be to pull it off.

“His lil turn. He’s so cool,” said another user on Instagram.

Another account joked about how the pope must have prepared for the moment by taking Turkish language lessons: “When your Duolingo Turkish finally pays off.”

Beyond the viral clips, the visit carried deep spiritual weight. Leo is also honoring the promises made by his predecessor, Francis, to visit both countries.

Francis had planned to visit Lebanon in 2022 and Turkiye at some point in 2025 to commemorate an important church anniversary, but both trips were postponed for health reasons.

On Friday, Leo also visited Iznik (ancient Nicaea) to mark the 1,700th anniversary of the Council of Nicaea, a move celebrated by Orthodox and Catholic communities alike as a historic step toward healing ancient rifts.

Paying tribute to the historical event, people called Leo’s meeting with the local Christian community, which numbers about 25,000 in a country of over 80 million people, the majority Sunni Muslim, a “moment of unity, simplicity, and deep peace. Truly unforgettable to witness this in my own city.”

The first American pope is embarking on his first trip during the US Thanksgiving holiday, a time when gratitude, togetherness and peace come to the fore.

Before his flight took off from Rome on Thursday, Leo wished a Happy Thanksgiving to American journalists aboard the papal plane bound for Ankara.

“To the Americans: Happy Thanksgiving!” he said, joking that he would miss the turkey but hoped for some pumpkin pie. He got his wish: Journalists on board presented him with two homemade pies, which he promised to share with his staff.

During the occasion, CBS News correspondent Chris Livesay, who is traveling with Leo in Turkiye, surprised the pontiff with a baseball bat formerly owned by Nellie Fox, legendary player for the Chicago White Sox, the team of the city where the pope grew up.

“He asked me how the heck I managed to get that thing through security,” Livesay said during his broadcast for CBS, noting the pontiff was visibly amused and “very grateful” at the sight of the Louisville Slugger.

The unique blend of American approachability and ancient tradition has sent interest in the new pope skyrocketing.

Data from Google Trends suggests Leo is on track to become a contender for “Most Googled Person of the Year” for 2025, surpassing political figures and pop stars. Betting markets and search analysts have noted a massive spike in global curiosity since his election in May, with this Middle East tour serving as his first major introduction to the non-Western world.

As he prepares to depart for Lebanon on Sunday, where he will meet with leaders in a country facing deep economic and political crises, the world is watching closely.


DCO and Arab News partner to combat digital misinformation, explore AI’s impact on media

Updated 06 February 2026
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DCO and Arab News partner to combat digital misinformation, explore AI’s impact on media

KUWAIT CITY: The Digital Cooperation Organization (DCO) and the international Saudi newspaper Arab News have signed a Letter of Engagement aimed at strengthening knowledge and expertise exchange on the impact of artificial intelligence in the media sector, as well as leveraging expert insights to develop best practices to combat online misinformation amid accelerating technological advancements.

DCO said this step aligned with its efforts to strengthen collaboration with international media institutions to support responsible dialogue around digital transformation and contribute to building a more reliable, inclusive, and sustainable digital media environment.

Commenting on the agreement, Deemah AlYahya, Secretary-General of the Digital Cooperation Organization, said: “At a moment when AI is reshaping how truth is produced, distributed, and trusted, partnership with credible media institutions is essential.”

She added that “working with Arab News allows us to bridge technology and journalism in a way that protects integrity, strengthens public trust, and elevates responsible innovation. This collaboration is about equipping media ecosystems with the tools, insight, and ethical grounding needed to navigate AI’s impact, while ensuring digital transformation serves people and their prosperity.”

Faisal J. Abbas, Editor-in-Chief of Arab News, emphasized that the partnership enhances media institutions’ ability to keep pace with technological shifts, noting that engagement with representatives of DCO Member States enables deeper understanding of emerging technologies and regulatory developments in the digital space.

He added: “DCO’s commitment to initiatives addressing online content integrity reflects a clear dedication to supporting a responsible digital environment that serves societies and strengthens trust in the digital ecosystem.”

The Letter of agreement was signed on the sidelines of the Fifth DCO General Assembly held in Kuwait City under the theme “Inclusive Prosperity in the Age of AI”, alongside the second edition of the International Digital Cooperation Forum, held from 4–5 February, which brought together ministers, policymakers, business leaders, entrepreneurs, and civil society representatives from more than 60 countries to strengthen international cooperation toward a human-centric, inclusive, and sustainable digital economy.