Ogier recovers in Rally Saudi Arabia to boost title hopes

French driver Sebastien Ogier and his French co-driver Vincent Landais compete in their Toyota GR Yaris during stage 5 of the FIA World Rally Championship in Jeddah on Thursday. (AFP)
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Updated 28 November 2025
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Ogier recovers in Rally Saudi Arabia to boost title hopes

  • Ogier’s strong finish gave him the lead in the provisional championship standings by a single point, a remarkable performance given that he has missed three of the 14 rounds of the championship
  • Kalle Rovanpera’s outside hopes of a third world title diminished as two punctures left him in eighth

JEDDAH: Sebastien Ogier bounced back from a mediocre first full day at the season-closing Rally Saudi Arabia to share the honors in Thursday’s final stage and boost his hopes of landing a ninth World Rally Championship.

The Frenchman, who described the conditions as “terrible,” hit the same time as M-Sport Ford driver Martins Sesks in the final stage to close the day in seventh place overall, 44.2 seconds behind leader Adrien Fourmaux.

That in turn left him two places and 41.1sec ahead of the other leading title contender Elfyn Evans who began the rally just three points ahead of his Toyota teammate.

Ogier’s strong finish gave him the lead in the provisional championship standings by a single point, a remarkable performance given that he has missed three of the 14 rounds of the championship in his capacity as a ‘part-time’ driver.

Evans, who had to open the road with little grip on the loose surface, struggled all day and was further compromised by a minor overshoot in the morning.

“We paid for opening and I couldn’t really do any better, it’s tough,” said Welshman Evans. “We’ll keep fighting tomorrow (Friday).”

’Settling accounts’

Kalle Rovanpera’s outside hopes of a third world title diminished as two punctures left him in eighth.

“You can’t see it on the classification, but we’ve been doing a pretty good job today,” said Ogier.

“My main target anyway is Elfyn and Kalle, and on that side we have done what we had to do. We are in front of them.

“Tomorrow should be the most difficult day, the hardest. It’s the last day we’ll be settling accounts.”

Fourmaux, meanwhile, moved to the top of the leader board after a difficult afternoon on the second pass of Khulays.

The Frenchman avoided any major problems across all seven stages to end the day 6.0sec ahead of Toyota’s Sami Pajari, with early pacesetter Sesks just 0.9sec further back in third.

“I’m really pleased with the day,” said Fourmaux.

“The gaps are small, so nothing is done for sure, but it’s positive to finish the day like that. The road position is important here and I’m pleased to have a good road position for tomorrow.”

This inaugural visit to Saudi Arabia continues on Friday with the longest leg of the rally which features more than 130km against the clock across six demanding desert stages.


Footballco launches new Riyadh studio to boost creator-led content boom

Updated 16 February 2026
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Footballco launches new Riyadh studio to boost creator-led content boom

  • Football media company’s venture caters for its Arabic video-first brands
  • Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums

RIYADH: Football media and culture company Footballco have opened a new production studio in Riyadh.

The move allows it to boost the volume of in-studio content created for its leading Arabic video-first football brands — Yalla Goal, Yalla Fans and Yalla Girl, as well as branded content for commercial partners.

The new studio complements Footballco’s Riyadh office, which opened in December 2024 as its Middle East headquarters. Footballco’s move to the city was driven by a desire to better serve clients in Saudi Arabia and to bring it closer to the country’s burgeoning football industry. The company now has 20 full-time staff in the Kingdom.

Footballco currently operates three video-first Arabic-language football brands in the region, all targeting Gen-Z and Gen-Alpha fans and fronted by experienced content creators. Yalla Goal combines spirited discussions, bold challenges and fun games, while Yalla Girl celebrates the growth of women’s football in Saudi Arabia and the region, with a focus on talent, personality, laughter and friendship. Footballco also plans to create in-studio formats for its fan-driven series, Yalla Fans, previously shot on location at football stadiums. 

The company’s decision to invest in creator-led, in-studio video formats is backed by its own research which found that, for young fans, brand partnerships with creators are seen as more valuable than official tournament partnerships.

Footballco’s new studio will increase the frequency of video content created for its channels, supported by two full-time hosts for Yalla Goal — Mohammed Bargat and Waleed Al-Shargi (better known as Shargi), who have a combined following of over 900,000 on their personal channels.

Andy Jackson, Footballco’s Middle East senior vice president, said: “With seven national teams from the region set to appear at the 2026 FIFA World Cup, eight if Iraq qualify through the play-offs, these new facilities and increasing video output sets our brands up for success at a time where we know there will be an unprecedented demand for fun, creator-led video content.

“We’re also excited to welcome both Bargat and Shargi to the team, with both having more than proved themselves as understanding how to create content that resonates with young fans and they are already familiar to our audiences.”

He added: “In December, our Arabic social channels generated over 1.7 billion video views, so we are building from an incredibly strong base to further cement our position as the clear market leader both in Saudi Arabia and the wider region. Our creator-led video formats have proved incredibly popular with brands, and this investment will see us able to offer a broader range of opportunities to our many commercial partners.”

While the World Cup this summer will see Footballco’s new studio in constant use, the company is also readying a slate of programming across Ramadan, with a 30-show spread culminating in an Eid special.

Taha Imani, Footballco’s head of video and social in the Middle East and North Africa region, said: “With YouTube becoming the number one place for fans to enjoy longform and short-form football content, and based on success across Footballco brands such as The Front Three in other markets, we’re expecting to grow at speed as we approach the World Cup giving fans exactly what they want from us on a daily basis.”