RIYADH: The Groves, part of Riyadh Season, began its fifth edition this month with enchanting fantasy-inspired hospitality offerings.
The attraction offers a journey through a whimsical world filled with vibrant culture and lavish hospitality in Riyadh’s Al-Rafiah neighborhood.
Among the artisanal retail highlights is Samuda, a Saudi Arabia brand represented by Lujain Mustafa.

There are performers playing traditional music. (AN photo by Jafar Saleh)
Mustafa told Arab News: “Samuda is a region from Qassim, KSA, where everything around you is inspired by heritage and Italian-made, 100 percent with Saudi design.
“We compete with global brands with our natural products, and we have scarves and more.”
Visitor Fatima Khalaf was impressed: “The Groves is a fantastic experience. It truly feels like a magical place where cultures intertwine.

There are performers playing traditional music. (AN photo by Jafar Saleh)
“I loved exploring the different cuisines and the vibrant atmosphere — it felt like stepping into a fairy tale.”
One of the standout experiences is Gulnaz Khanum, the first Saudi Arabia-born Persian dining concept, where local creativity flourishes. There are also performers playing traditional music on authentic Persian instruments.
At Haret Abu Issam, visitors can witness nostalgic performances inspired by the beloved TV series “Bab Al-Hara,” and enjoy the Dabke dance.

The attraction offers a journey through a whimsical world filled with vibrant culture and lavish hospitality in Riyadh’s Al-Rafiah neighborhood. (AN photo by Jafar Saleh)
The Charlie Chonka and the Little Krazy Faktory provides a wonderful chocolate-scented wonderland.
The Groves Village offers an environment for outdoor enthusiasts, complete with softly glowing lights, ethereal fairies and creatures like deer and giraffes with lamp heads that add to the charm.
For pet lovers, Luca Park is the ideal gathering place. Featuring indoor and outdoor areas, it includes grooming, veterinary care and a dog-friendly cafe.












