Millie Bobby Brown named ambassador for Yas Island in Abu Dhabi

British actress Millie Bobby Brown has been announced as a brand ambassador for Yas Island Abu Dhabi. (File/ Getty Images)
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Updated 17 November 2025
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Millie Bobby Brown named ambassador for Yas Island in Abu Dhabi

DUBAI: British actress Millie Bobby Brown has been announced as a brand ambassador for Yas Island, Abu Dhabi.

The “Stranger Things” star takes on the role as the hit Netflix show comes to an end, with Season 5 releasing in stages over the remainder of the year. The first four episodes will be available on the streaming platform on Nov. 26, followed by three episodes on Dec. 25, and the finale episode on New Year’s Eve.

Brown took to social media to share the news that she has been tapped as a brand ambassador for Yas Island, an entertainment destination in the UAE capital.

In a clip, she is seen back in the Byers’ living room, made famous on the show, framed by the glow of the iconic alphabet wall that is a key element of the “Stranger Things” storyline. In the video, she jokes about taking a holiday after five seasons of the show as the lights begin to flicker, illuminating one by one until they spell out “YAS.”

The move comes as “Stranger Things: The Experience” opens in Abu Dhabi. The fan experience gives visitors the opportunity to explore iconic settings from the show, from Hawkins Lab to rooms brimming with 80s nostalgia.

“This isn’t just a show; it’s an immersive journey where live actors and advanced 4D technology blur the lines of reality. Guests will have to unlock their own hidden powers to defeat terrifying Demogorgons and help Max and Eleven save the day,” a press release states.

Created by the Duffer Brothers, “Stranger Things” debuted in 2016 and quickly became one of Netflix’s most popular television series ever, with its fourth season amassing more than 140.7 million views globally.

The series has garnered over 70 awards worldwide, including Emmys and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series.

Brown is the latest celebrity to take on a role with Yas Island, following the likes of Ryan Reynolds, Kevin Hart and Jason Momoa, who were all “Chief Island Officers.”

The role saw the actors star in a series of amusing adverts for the entertainment destination, including Reynolds appearing to skydive over Abu Dhabi.   


XP Music Futures unites industry experts to drive music, creativity

Updated 05 December 2025
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XP Music Futures unites industry experts to drive music, creativity

RIYADH: The annual XP Music Futures conference has started in Riyadh, celebrating creative voices and focusing firmly on the Kingdom’s music and entertainment culture.

Hosted in JAX District, the festival brings together artists, managers and fans in a bid to drive the region’s music scene forward. It is hosted by the MDLBEAST Foundation and includes a series of panel talks and workshops.

During the Saudi Music Managers Forum on Thursday, industry pioneers spoke about their experiences.

Saudi Music Managers Forum at XP Riyadh. (AN Photo / Huda Bashatah)

During on on-stage discussion between Gigi Arabia, CEO of heavy metal promotion company Heavy Arabia, and Rayan Al-Rasheed, director of operations and artist booking at MDLBEAST, the pair emphasized the importance of investing in Saudi artists.

Al-Rasheed explained that supporting the ecosystem surrounding Saudi artists from production to creative direction was a necessary component of greater success.

“What we lack in the MENA (Middle East and North Africa) market is the investment in artists. When I bring foreign artists they have their own visual artists, sound engineers and more … That’s what we need to invest in, that’s what will help sell shows in the end. The more you invest, the more the product succeeds,” he said.

Zeyne Speaks on her experience as an Arab Artist. (AN Photo / Huda Bashatah)

Zeyne, a Palestinian Jordanian artist, spoke about the importance of Arab artistic representation.

On delicately incorporating Arab culture into art, she said: “We approached everything with a lot of intention and research, and I think that’s really important when you want to represent culture.”

Rawan AlTurki Poses in Front of Her Work at XP Riyadh. (AN Photo / Huda Bashatah)

The mission of empowering the region’s voices through art at the festival goes beyond music, with a diverse array of creatives attending.

Rawan Al-Turki and Abir Ahmed, photographers from Jeddah, spoke to Arab News about being part of Riyadh’s ambitious creative sector. Al-Turki said: “The development that’s happening in Riyadh, it’s really beautiful … you see so much innovation from all these artists … we’re so proud of the transformation.”