RIYADH: TOURISE stimulated $113 billion in investments to boost the global tourism sector, accelerate its transformation, and ensure sustainable growth.
The announcement was made on the first day of the inaugural TOURISE Summit, launched on Nov. 11, in Riyadh under the patronage of Crown Prince and Prime Minister Mohammed bin Salman and continuing until Nov. 13 at the King Abdulaziz International Conference Center with the participation of leading decision-makers, innovators, and global visionaries from tourism and related sectors.
The milestone reflects TOURISE’s vision to unlock high-value deal flow by bringing together public- and private-sector leaders across technology, investment, and sustainability to develop actionable solutions that enable the tourism sector to meet future challenges and prosper over the next five decades.
“TOURISE has played a pivotal role in bringing investors, policymakers, and innovators under one umbrella, turning ambitious visions into strategic partnerships and high-impact deals that push the tourism sector to new horizons,” said Minister of Tourism and TOURISE Chairman Ahmed Al-Khateeb.
“Together, we will reshape the future of the traveler economy — powered by AI, committed to destination excellence and experience quality — to ensure sustainable growth and broaden opportunities across the entire ecosystem,” he added.
Some of the international and local companies that announced portfolios as part of the $113 billion include Melia Hotels, BWH Hotels, GOCO Hospitality, and Cenomi, Radisson, as well as Earth Hotels, Delonix, and Ocean Link. AlFozan Holding, Al Kathiri Holding, Al Othaim, and Knowledge Economic City were also among the entities announcing their portfolios.
The investments will reinforce infrastructure development and human-capital building, while deploying advanced technologies in data, design, and hospitality — raising global standards, enhancing the visitor experience, creating quality jobs, and delivering exceptional, purpose-driven experiences across the Kingdom.
Together, these initiatives underscore the Kingdom’s position as a leading global hub that combines cultural heritage with innovation and world-class hospitality, strengthening competitiveness and making Saudi Arabia a preferred travel destination worldwide.
