In a statement, she said she noticed a gap in inclusivity across the fashion and beauty industries.
“They all include women of different races, skin colors and body types. Yet they all show only one aspect of a woman — her posing and smiling,” the statement read.
Reflecting this idea, the newly released campaign images show Arida embodying three contrasting moods — crying, smiling and looking shocked.
The model has been promoting her brand for the past two months. In one of the teaser posts, she shared a photo of herself in what appears to be a studio or office space surrounded by boxes labeled Sorbe.
“I’ve received so many PR boxes throughout the years, and some were honestly very cool,” she captioned the post. “But lately, I’ve been thinking… this little thrill shouldn’t be limited to celebrities, creators or media. Why not anyone? Why not share it with you, the people who make this whole journey possible?”
Building on that sentiment, she launched a giveaway competition, saying she would randomly select five followers to receive a gift box. In the same post, she encouraged her audience to follow a temporary page created ahead of the official launch titled “Sorbe Coming Soon.”
“Maybe this time, it’s you who gets the box,” she wrote to her 10.9 million followers.
In 2023, she was honored with the Arab Woman of the Year award in London, recognizing her advocacy for women’s rights worldwide. She is also the regional brand ambassador for Turkish fashion label Nocturne.
Arida also represents French fine jewelry house Boucheron, fronting multiple campaigns and championing their designs at international fashion events.
Her modeling career includes walking at Paris Fashion Week for brands such as Zadig & Voltaire, Nicolas Jebran and Paco Rabanne. She has also graced numerous international magazine covers and collaborated with beauty and fashion brands including Sephora, Rimmel and MAC.
Stars gather in Saudi Arabia for the Red Sea International Film Festival
Updated 04 December 2025
Nada Hameed
JEDDAH: International stars from Hollywood, Bollywood and the Middle East and North African film industries gathered in Jeddah on Thursday for the launch of the Red Sea International Film Festival.
The 2025 edition of the festival is running from Dec 4-13 in the historic district of Al‑Balad in Jeddah, Saudi Arabia — the festival’s permanent home.
Oscar winner Adrien Brody on the red carpet. (Getty Images)
On Thursday night, the red carpet hosted the likes of Oscar winner Adrien Brody; US actresses Queen Latifah, Kirsten Dunst, Jessica Alba and Uma Therman; Cuban Spanish star Ana de Armas; British actor Daniel Kaluuya; and British singer Rita Ora. From the Middle East, Saudi star Sarah Taibah hit the red carpet, alongside Zeina Makki, Hanaa Mansour and more.
Jessica Alba on the red carpet in Jeddah. (Getty Images)
“This is my second time actually attending the Red Sea International Film Festival. And I'm very proud of the work that they're doing, and Saudi as a nation is doing, not just in film and the arts, but supporting their own culture,” “The Brutalist” actor Brody said to Arab News on the red carpet.
“There's a great sense of pride and joy I find, especially in young people here. They feel empowered and able to do things, which is an amazing thing to feel in this world. This festival, in particular, is really bringing a lot of visibility to underrepresented female voices in film … and also young, inspiring filmmakers are getting an opportunity here.”
British actor Daniel Kaluuya. (Getty Images)
British actor Michael Caine was also at the ceremony — he will earn a special honor at the event for his work in the film industry.
The jury also attended the opening ceremony, including Sean Baker, Lebanese director Nadine Labaki, British Oscar winner Riz Ahmed, actress Olga Kurylenko and actress Naomi Harris.
Saudi star Sarah Taibah on the red carpet in Jeddah. (Getty Images)
Now in its fifth year, RSIFF returns with the theme “For the Love of Cinema,” and promises more than 100 films from Saudi Arabia, the Arab world, Asia and Africa, alongside exclusive screenings, industry initiatives and a renewed focus on women filmmakers and global collaborations.
“I've been very lucky to fall in with some extraordinary female filmmakers here … I think it's an important time to look at the global picture and, especially as a woman and a filmmaker and somebody who's very aware of the good and bad of AI, I feel like it's important to be here with the female filmmakers and really understand what's at stake for all of us,” US actress and director Natasha Lyonne told Arab News, highliting the key focus on female-led filmmaking at the festival.
Canadian actress Nina Dobrev on the red carpet. (Getty Images)
“Thirty-eight female filmmakers are being honored at this festival, which makes me really, really happy,” Canadian star Nina Dobrev added.
This year’s opening night gala launched with the UK-US biopic “Giant,” directed by Rowan Athale. The film chronicles the life of British Yemeni boxer Prince Naseem Hamed, played by Amir El-Masry.
Amir El-Masry stars in the opening film. (Getty Images)
“It's a film that we worked so hard on. It's one that encompasses both cultures, the East and the West. It is about a man who grew up in Sheffield, but is a Yemeni, a Muslim, Yemeni boxer who managed to get out of a turbulent time in his life in Sheffield and become world champion. That's no mean feat," El-Masry told Arab News on the red carpet.
“(It is) a hugely inspirational story, not just for Middle Easterners, like myself, but for people around the world.”
Riz Ahmed attends the opening night red carpet for "Giant" at the Red Sea International Film Festival 2025. (Getty Images)
Over the 10-day festival, audiences can expect more than 100 films from more than 70 countries, including a diverse lineup of world premieres, regional debuts and international titles including features, documentaries, animation and shorts.
The Arab Spectacular program will feature regional titles including “Palestine 36” by Annemarie Jacir; Haifaa Al-Mansour’s “Unidentified”; and “A Matter of Life and Death” by Anas Ba-Tahaf, starring Saudi Actress Sarah Taibah.
Olga Kurylenko attends the opening night red carpet for "Giant" at the Red Sea International Film Festival 2025. (Getty Images)
“I’m equally scared and excited. It’s a romantic dark comedy. I think it’s a very new genre in Saudi films. It’s very colorful ... I’m very excited and scared for people to see it,” Taibah told Arab News on the red carpet, adding she is “excited to watch so many films,” including “Hijra,” “Palestine 36” and “Sirat,” among others.
The International Spectacular will present global premieres such as “Couture” starring Angelina Jolie, “The Wizard of the Kremlin,” “Scarlet,” “Farruquito — A Flamenco Dynasty,” and “Desert Warrior,” which was filmed in Saudi Arabia.
Vin Diesel and Michael Caine attend the opening night red carpet for "Giant" at the Red Sea International Film Festival 2025. (Getty Images)
Beyond screenings, RSIFF is a major industry hub. The festival’s marketplace — the Red Sea Souk — returns from Dec. 6-10 with more than 160 exhibitors from more than 40 countries, industry panels, project-market pitches, masterclasses and networking sessions.
