Nour Arida to launch new skincare brand Sorbe

The brand set to launch on Nov. 16. (Getty/ Supplied)
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Updated 11 November 2025
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Nour Arida to launch new skincare brand Sorbe

DUBAI: Lebanese model and influencer Nour Arida is expanding her portfolio by launching her own skincare brand, Sorbe.

The product lineup has not yet been revealed, with the brand set to launch on Nov. 16.

Arida described Sorbe as “multi-effect skincare, rooted in the belief that true beauty begins with feeling better, not trying harder.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SORBÉ (@sorbeskin)

In a statement, she said she noticed a gap in inclusivity across the fashion and beauty industries.

“They all include women of different races, skin colors and body types. Yet they all show only one aspect of a woman — her posing and smiling,” the statement read.

Reflecting this idea, the newly released campaign images show Arida embodying three contrasting moods — crying, smiling and looking shocked.

The model has been promoting her brand for the past two months. In one of the teaser posts, she shared a photo of herself in what appears to be a studio or office space surrounded by boxes labeled Sorbe.

“I’ve received so many PR boxes throughout the years, and some were honestly very cool,” she captioned the post. “But lately, I’ve been thinking… this little thrill shouldn’t be limited to celebrities, creators or media. Why not anyone? Why not share it with you, the people who make this whole journey possible?”

Building on that sentiment, she launched a giveaway competition, saying she would randomly select five followers to receive a gift box. In the same post, she encouraged her audience to follow a temporary page created ahead of the official launch titled “Sorbe Coming Soon.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SORBÉ (@sorbeskin)

“Maybe this time, it’s you who gets the box,” she wrote to her 10.9 million followers. 

In 2023, she was honored with the Arab Woman of the Year award in London, recognizing her advocacy for women’s rights worldwide. She is also the regional brand ambassador for Turkish fashion label Nocturne.

Arida also represents French fine jewelry house Boucheron, fronting multiple campaigns and championing their designs at international fashion events.

Her modeling career includes walking at Paris Fashion Week for brands such as Zadig & Voltaire, Nicolas Jebran and Paco Rabanne. She has also graced numerous international magazine covers and collaborated with beauty and fashion brands including Sephora, Rimmel and MAC.


Pakistani stars Mahira, Fahad bring ‘Tom and Jerry’ slapstick to upcoming Eid flick

Updated 12 March 2026
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Pakistani stars Mahira, Fahad bring ‘Tom and Jerry’ slapstick to upcoming Eid flick

  • “Aag Lagay Basti May” features Fahad Mustafa, Mahira Khan as on-screen couple who indulge in petty crimes 
  • Actor Mustafa, who also produces the film, describes the Eid flick as “entertaining, honest and modern” 

KARACHI: Pakistani acting powerhouses Mahira Khan and Fahad Mustafa are set to mark their return on the silver screen this Eid Al-Fitr with “Aag Lagay Basti May,” with the actress describing their chemistry as somewhat similar to popular cartoon characters Tom and Jerry. 

The film stars Khan and Mustafa in lead roles, with the latter essaying “Barkat,” an honest man who cringes at the very thought of crime and theft. Khan plays Almas, his partner, who has had enough of his honesty and wants to live a life of crime, and savor the spoils that come with it. 

Written and directed by filmmaker Bilal Atif Khan, the film has been produced by ARY Films, Salman Films and also Mustafa. It stars veteran actor Javed Sheikh and popular comedian Tabish Hashmi in key roles. 

The film revolves around Almas and Barkat as they turn to petty crimes to improve their standard of living. The couple partakes in crime, mostly at Almas’ prodding, and find themselves in hilarious situations. However, the plot thickens when crime bosses played by Sheikh and Hashmi get involved in the mix. 

“Well, I think they are so cute,” Khan said about Almas and Barkat’s on-screen dynamic. “They are like Tom and Jerry, with me being Jerry and Fahad bechara [poor] being Tom.”

Mustafa and Khan, both superstars with several hit movies and drama serials to their credit, have worked before in the 2022 comedy film “Quaid-e-Azam Zindabad.”

This film, however, is very different. It features Khan in a different avatar of Almas, and takes place in a low-income neighborhood in Pakistan’s commercial hub Karachi. 

Khan insists initially she thought she could not pull off the movie but later decided to drop another for it. 

“My initial reaction was that there is no way I can do this,” she said, laughing. “But I do have to say that there was another film and then there was this, and I was like, if I had to do one of them, it has to be this.”

Khan said she approached Almas’ character by analyzing and tapping into her emotions. 

“You first build the character with the look — getting the clothes right, the accent right, the way she talks,” she explained.

But beyond the physical transformation, she focused on the character’s motivations.

“Every time you see her, she has greed in her eyes,” the actress said. “You should see wanting more. It’s not enough to be in this basti [shack], it’s not enough to make this much money, it’s not enough to steal 500 or 1,000 rupees every day.

“Nothing is enough for her.”

Coming back to the on-screen duo, Khan said at times their relationship even resembled a criminal partnership of sorts.

“It’s like Bonnie and Clyde also,” she said, hinting at unexpected twists in the story.

Mustafa marks his debut as a producer with Aag Lagay Basti May. But what made him decide to produce the flick?

“For the love of the art, one has to give back to the industry,” he explained. 

The Pakistani actor has high hopes from the movie and of it performing well on release. 

“I think entertaining, honest and modern,” he said, describing the movie.