Jeddah’s cultural revival shines at London travel event

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Updated 03 November 2025
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Jeddah’s cultural revival shines at London travel event

  • At the event, Historic Jeddah is unveiling new tourism products and interactive experiences that reflect its growing visitor attractions

JEDDAH: Historic Jeddah, also known as Al-Balad, is taking part in the World Travel Market in London, one of the world’s premier tourism industry events that runs from Nov. 4 to 6.

This year’s participation builds on its continuing presence at the exhibition, underscoring the district’s rise as a global cultural and tourism destination.

At the event, Historic Jeddah is unveiling new tourism products and interactive experiences that reflect its growing visitor attractions.

Highlights include diverse guided routes such as the Historic Pilgrimage Route, which traces Jeddah’s role as the gateway to the Two Holy Mosques and connects 10 archaeological sites through immersive storytelling.

Visitors can also explore digital displays of archaeological discoveries via QR codes that reveal the history behind sites, architecture, and rare artifacts — blending knowledge, heritage, and technology.

Special tourism packages for the teamLab Borderless Museum offer a fusion of modern digital art and the district’s rich heritage. Additionally, Historic Jeddah’s page on Google Arts and Culture allows global audiences to experience virtual tours of its landmarks and cultural treasures.

Through this global platform — which drew more than 40,000 industry specialists last year — the ministry of culture aims to strengthen Historic Jeddah’s international presence and highlight its revival under the strategic development project launched in 2021 by Crown Prince Mohammed bin Salman.

The initiative supports Vision 2030 objectives by preserving Saudi Arabia’s architectural heritage, growing its cultural and tourism sectors, and turning history into a driver of sustainable economic development.

Located in the heart of Jeddah, Al-Balad is one of the oldest settlements on the Red Sea coast. For centuries it served as a hub for pilgrims and traders, its distinct Hijazi architecture — wooden rawasheen, coral-stone buildings, and traditional souqs — earning it a spot on the UNESCO World Heritage List in 2014.

The Jeddah Historic District Program, launched by the ministry of culture in 2018, continues to revive the area’s architectural and cultural vitality through restoration, public space upgrades, and new cultural activities.


Rebuilding lives: Saudi initiative gives fresh hope to amputees

Updated 08 December 2025
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Rebuilding lives: Saudi initiative gives fresh hope to amputees

  • Baitureh Health Association has provided life-changing support to more than 1,000 people
  • Prosthetic limbs can cost up to $76,000

MAKKAH: The Baitureh Health Association for the Care of Amputees has quickly become one of Saudi Arabia’s most impactful humanitarian initiatives, transforming support for people with lost limbs.

Established in 2020, the association deals with people’s physical, psychological and social needs and fills a long-standing gap in the national health system.

CEO Badr bin Alyan told Arab News that the initiative was created in response to a growing need, driven by amputations linked to accidents, blood disorders, occupational injuries and other causes.

Its operations were “based on service integration rather than fragmentation, enabling beneficiaries to return to their lives with confidence, ability and independence,” he said.

This holistic process covers everything from initial evaluations to psychological and physical rehabilitation, family support, prosthetic fitting and ongoing maintenance.

Its psychological support programs include group sessions led by certified mentors who have undergone similar experiences, as well as field visits to support patients before and after amputation.

More than 1,000 people across the Kingdom have so far benefitted from the association’s work, about 10 percent of them children, whom Alyan said were “the most sensitive and the most in need of intensive psychological and family support.”

Its specialist programs for children — My First Step and Therapeutic Entertainment — help young people adapt to prosthetics, overcome trauma and build confidence in a safe and supportive setting.

The association has completed more than 300 prosthetic fittings, including silicone cosmetic limbs, mechanical, hydraulic, electronic and 3D-printed models. 

Alyan said the type of prosthetic selected depended on a number of factors, such as age, lifestyle, type of amputation, activity level and psychological readiness.

Children also have to undergo frequent adjustments to their new limbs to account for their growth.

Each prosthetic cost between SR20,000 ($5,300) and SR285,000, Alyan said.

The association funds its work through sponsorships, community contributions and strategic partnerships.

Despite its success, Alyan said there were still challenges to be faced, including the lack of a consolidated base for the provision of psychological support and therapy services and prosthetics development and maintenance.

There was also a shortage of local experts, he said.

In response, the association set up a rehabilitation center, which Alyan said would help to localize prosthetics manufacturing, reduce costs and accelerate fitting processes and create opportunities for local experts to develop their knowledge and experience.

But providing prosthetics was only part of the association’s work, he said.

“Rebuilding a human life is the deeper goal.”