Saudi Arabia to showcase tourism strengths at World Travel Market 

The Saudi Tourism Authority will lead the delegation to the influential global travel and tourism event, which runs from Nov. 6 to 8.  Supplied
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Updated 05 November 2023
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Saudi Arabia to showcase tourism strengths at World Travel Market 

RIYADH: Saudi Arabia is poised to make a significant impact at the forthcoming World Travel Market in London, with a high-powered delegation of over 75 key stakeholders set to highlight the Kingdom’s growing tourism sector. 

The Saudi Tourism Authority will lead the delegation to the influential global travel and tourism event, which runs from Nov. 6 to 8. 

The panel will include industry leaders representing destination management organizations and hotels. It will also encompass tour operators, airlines, and cruise companies. 

Some of the prominent participants include Riyadh Air, Almosafer, and the Tourism Development Fund. Additionally, Red Sea Global, Diriyah Co., Royal Commission for AlUla, and NEOM will also represent the country. 

WTM London is known for connecting the global leisure travel community, with around 4,000 exhibitors expected to gather at ExCeL London during this year’s show.  

This participation underscores Saudi Arabia’s commitment to showcasing its diverse tourism offerings, with the STA exhibition stand highlighting the sights and sounds of the world’s fastest-growing tourism destination with various activities and immersive experiences. Establishing partnership agreements to enhance opportunities, as well as networking with leading global travel and tourism organizations, will be a focus during the event.

Fahd Hamidaddin, CEO and Board Member of the Saudi Tourism Authority, said: “Saudi’s expanded and record-breaking participation this year mirrors our expanded targets and accelerated growth, 150 million visits by 2030. I look forward to being in London once again to continue strengthening existing partnerships and cultivating new ones to reach this goal.”

He added: “We believe the best way to share Saudi with the world is by inviting the world to come see it for themselves and there is no better time than now. Trade shows are a very close second where we make new connections and agree new business opportunities across the tourism value chain, making it more competitive than ever for our trade partners to introduce visitors to the wonders of Arabia.”

The WTM serves as a significant platform for engaging in discussions on tourism development and will include the participation of various decision-makers and experts in the travel industry. 

Participating has been a key part of Saudi Arabia’s tourism strategy since opening its doors to international visitors in 2019. The Kingdom has been instrumental in securing agreements with vital international trade partners as part of its commitment to boosting the global tourism ecosystem.

 


Saudi Arabia set to attract $500bn in private investment, Al-Falih tells conference

Updated 09 December 2025
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Saudi Arabia set to attract $500bn in private investment, Al-Falih tells conference

RIYADH: Sustainability, technology, and financial models were among the core topics discussed by financial leaders during the first day of the Momentum 2025 Development Finance Conference in Riyadh.

The three-day event features more than 100 speakers and over 20 exhibitors, with the central theme revolving around how development financial institutions can propel economic growth.

Speaking during a panel titled “The Sustainable Investment Opportunity,” Saudi Investment Minister Khalid Al-Falih elaborated on the significant investment progress made in the Kingdom.

“We estimate in the midterm of 2030 or maybe a couple of years more or so, about $1 trillion of infrastructure investment,” he said, adding: “We estimate, as a minimum, 40 percent of this infrastructure is going to be financed by the private sector, so we’re talking in the next few years $400 (billion) to $500 billion.”

The minister drew a correlation between the scale of investment needs and rising global energy demand, especially as artificial intelligence continues to evolve within data processing and digital infrastructure in global spheres.

“The world demand of energy is continuing to grow and is going to grow faster with the advent of the AI processing requirements (…) so our target of the electricity sector is 50 percent from renewables, and 50 percent from gas,” he added.

Al-Falih underscored the importance of AI as a key sector within Saudi Arabia’s development and investment strategy. He made note of the scale of capital expected to go into the sector in coming years, saying: “We have set a very aggressive, but we believe an achievable target, for AI, and we estimate in the short term about $30 billion immediately of investments.”

This emphasis on long-term investment and sustainability targets was echoed across panels at Momentum 2025, during which discussions on essential partnerships between public and private sectors were highlighted.

The shared ambition of translating the Kingdom’s goals into tangible outcomes was particularly essential within the banking sector, as it plays a central role in facilitating both projects and partnerships.

During the “Champions of Sectoral Transformation: Development Funds and Their Ecosystems” panel, Saudi National Bank CEO Tareq Al-Sadhan shed light on the importance of partnerships facilitated via financial institutions.

He explained how they help manage risk while supporting the Kingdom’s ambitions.

“We have different models that we are working on with development funds. We co-financed in certain projects where we see the risk is higher in terms of going alone as a bank to support a certain project,” the CEO said.

Al-Sadhan referred to the role of development funds as an enabler for banks to expand their participation and support for projects without assuming major risk.

“The role of the development fund definitely is to give more comfort to the banking sector to also extend the support … we don’t compete with each other; we always complement each other” he added.