Tourism minister inaugurates Saudi Pavilion at World Travel Market to showcase Kingdom’s destinations

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Saudi Minister of Tourism Ahmed Al-Khateeb inaugurated the Kingdom’s pavilion at the World Travel Market exhibition in London. (X/@AhmedAlKhateeb)
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Saudi Minister of Tourism Ahmed Al-Khateeb inaugurated the Kingdom’s pavilion at the World Travel Market exhibition in London. (X/@AhmedAlKhateeb)
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Saudi Minister of Tourism Ahmed Al-Khateeb inaugurated the Kingdom’s pavilion at the World Travel Market exhibition in London. (X/@AhmedAlKhateeb)
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Updated 07 November 2023
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Tourism minister inaugurates Saudi Pavilion at World Travel Market to showcase Kingdom’s destinations

  • Ahmed Al-Khateeb said participation underscores Kingdom’s transformation into a leading global tourist destination

LONDON: Saudi Arabia’s Minister of Tourism Ahmed Al-Khateeb on Monday inaugurated the Kingdom’s pavilion at the World Travel Market exhibition in London, the Saudi Press Agency reported.

Saudi Arabia’s participation in the exhibition reflects its role as one of the fastest-growing tourist destinations in the world, achieving 13th position in the number of incoming tourists in 2022.

Al-Khateeb said that participating in the annual exhibition — one of the world’s most important tourism expos, underscores Saudi Arabia’s transformation into a leading global tourist destination, reflecting its rich cultural heritage, natural landscapes and tourist attractions.

The Kingdom had positioned itself as a global focal point as it is made its mark on the international tourism map, the minister said.

Due to continuing developments in the sector, he said that targets had been increased to aim for 150 million visits and 70 million international tourists annually by 2030.

The minister said that the WTM exhibition provided an opportunity for the tourism sector to establish strategic partnerships with major global markets.

Al-Khateeb said that the Kingdom aimed to use its participation at the exhibition to open new horizons and attract a more diverse range of tourists from around the world.

The Kingdom’s participation reaffirms its leading role in driving the global tourism sector’s growth and prosperity.

Saudi Arabia received 17 million tourists in the first seven months of 2023, with a target to reach 30 million tourists by the end of the year.

The first quarter of 2023 witnessed remarkable growth, with a 64 percent increase in the number of tourists, ranking Saudi Arabia second in terms of growth of incoming tourists worldwide.


Kingdom key player in regional peace, EU official says

Updated 17 January 2026
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Kingdom key player in regional peace, EU official says

  • Hana Jalloul Muro highlights Riyadh’s role in regional stability, economic growth and advancing EU-Saudi strategic ties

Riyadh: Hana Jalloul Muro, vice-chair of the European Parliament’s Foreign Affairs Committee, has praised Saudi Arabia’s role as a “reliable partner” to the EU.

Describing the Kingdom as a “key international actor,” she highlighted its pivotal role in regional stability, including brokering peace talks on Ukraine, promoting peace in Palestine, and supporting stable governments in Lebanon and the Syrian Arab Republic.

“Saudi is a reliable partner because it is a country that has demonstrated that with Vision 2030, only in the last five, six years, it has changed impressively. It has a major women’s labor force, a very low youth unemployment rate and is growing very fast,” Muro told Arab News.

Speaking on the sidelines of the Future Minerals Forum in Riyadh, she added: “Saudi Arabia is becoming a key major player in the international arena now — for peace conversations on Ukraine, supporting the Syrian government, paying Syria’s external debt, stabilizing the government in Lebanon, promoting peace in Gaza, in Palestine and pushing for a ceasefire, too.

“So, I think it is a very key international actor, very important in the region for stability,” Muro added.

Explaining why she considers the Kingdom a reliable partner, Muro said: “It’s a country that knows how to see to the East and to the West.”

Muro also serves as the European Parliament’s rapporteur for Saudi Arabia, and is responsible for drafting reports on legislative and budgetary proposals and other key bilateral issues.

In mid-December 2025, the European Parliament endorsed a road map to elevate EU-Saudi relations into a full-fledged strategic partnership, which Saudi Ambassador to the EU Haifa Al-Jedea described as “an important milestone” in bilateral ties.

The report highlighted the possibility of Saudi-EU visa-free travel, reaffirming the EU’s commitment to advancing a safe, mutually beneficial visa-free arrangement with the five GCC countries to ensure equal treatment under the new EU visa strategy.

“One of the key hot topics is the visa waiver to Saudi Arabia, which I always support,” Muro said. “Saudi Arabia has, as you are aware, been in cascade for five years, and I think we need to work toward a visa waiver.”

The report also highlighted the economic significance of Saudi tourists to EU member states, particularly for the hospitality, retail and cultural sectors, while emphasizing that Saudi citizens do not pose a source of irregular migration pressure.

When asked about the status of the visa waiver, Muro said: “The approval, it is the recommendation to the commission to take into account its importance. We need to advance on that because we are in the framework of this strategic partnership agreement that covers many topics, so this is why the visa waiver is a central key issue.”

She added: “I think by now we recognize the international role of Saudi Arabia and how important it is to us as a neighbor — not only for security, counter-terrorism and energy, but for everything. We need to get closer to partners like the GCC, Saudi specifically.

“And I think that we need to take Saudi Arabia as a very big ally of ours,” Muro said.

During her time in Riyadh, Muro took part in a panel at the forum focused on the EU-KSA business and investment dialogue, and advancing the critical raw materials value chain.

On the sidelines, she met Saudi Vice Foreign Minister Waleed Elkhereiji to discuss ways to further strengthen Saudi-EU relations.

She also met Hala Al-Tuwaijri, chairwoman of the Saudi Human Rights Commission, saying: “I have to congratulate you and the government, your country, on doing a great job.”