Swiss Embassy in Riyadh celebrates 734th National Day 

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Zwahlen praised the two event moderators and the youngest members of her team, from Saudi Arabia and Switzerland, as examples of close cooperation, expressing pride in the future generation of diplomats. (AP)
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The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar. (AN)
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Ambassador of Switzerland to Saudi Arabia Yasmine Chatila Zwahlen speaks at the National Day reception in Riyadh. (AN)
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The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar. (AN)
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Updated 22 October 2025
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Swiss Embassy in Riyadh celebrates 734th National Day 

  • Ambassador announces first Saudi-Swiss Hospitality Forum in Diriyah

RIYADH: The Embassy of Switzerland hosted a National Day reception in Riyadh on Wednesday, marking the 734th anniversary of the Swiss Confederation. 

Ambassador of Switzerland to Saudi Arabia Yasmine Chatila Zwahlen said: “In 1291, three Alpine cantons made a treaty, an alliance for cooperation and mutual defense against foreign powers, who luckily all happened to be our best friends today.”

The ambassador underscored the strong and enduring ties between Switzerland and the Kingdom, which led to the launch of the first Saudi-Swiss Hospitality Forum in Diriyah. 

“Your presence testifies to the depth of our relations and the bonds of friendship between the governments and people of Saudi Arabia and Switzerland.

“The partnership between Switzerland and Saudi Arabia is based on mutual respect, shared interests, and the spirit of innovation,” she said. 

Zwahlen highlighted Switzerland’s support for Saudi Arabia’s Vision 2030, particularly in hospitality and education.

“Tonight, I want to shed light on one particular sector. I would like to highlight the sector that is at the heart of Vision 2030 and in which Switzerland happens to be a world leader. It is the hospitality industry and hospitality education,” she said.

She noted recent joint initiatives, including the launch of the Swiss Hospitality Network in Saudi Arabia, a platform for collaboration between stakeholders from the two nations. 

Zwahlen also announced the launch of the first-ever Saudi-Swiss Hospitality Forum, set to take place in Bab Samhan in Diriyah on Wednesday, which is designed to accelerate and deepen cooperation.

The forum aims to strengthen ties between Swiss hospitality schools and Saudi entities in human capital development, hospitality education, and cultural excellence, within the framework of Vision 2030.

“Saudi Arabia continues its inspiring journey of rapid reform.

“Swiss partners are proudly accompanying these endeavors in areas like transport, education, culture, hospitality, hospitality training, health, clean technology, FinTech, industrial development, and many other sectors,” Zwahlen said. 

On global affairs, she commended the Kingdom for promoting peace through international solutions and dialogue. “When we gathered here in 2023 and 2024, we reflected together on the suffering caused by conflicts in Gaza, in Ukraine, in Sudan, and beyond.”

“Allow me now to acknowledge and express my appreciation for the Saudi leadership’s role in co-facilitating the UN conference on the two-state solution and everything which follows.

“Switzerland, on our side, supports the New York Declaration and its implementation, with the hope of restoring a political perspective grounded in international law and the two-state vision,” she added.

During the reception, the ambassador praised the two event moderators and the youngest members of her team, from Saudi Arabia and Switzerland, as examples of close cooperation, expressing pride in the future generation of diplomats.

In her closing remarks, she said: “Long live Saudi Arabia, long live Switzerland, and long live the Saudi-Swiss friendship.” 

The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar.


Jeddah Book Fair set to showcase rising Saudi literary scene

The event reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors. (SPA
Updated 09 December 2025
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Jeddah Book Fair set to showcase rising Saudi literary scene

  • This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops

JEDDAH: Saudi Arabia’s Literature, Publishing and Translation Commission is preparing to host the Jeddah Book Fair from Dec. 11 to 20 at Jeddah Superdome, bringing together more than 1,000 local and international publishing houses and agencies from 24 countries across 400 booths. 

Held under the slogan “Jeddah Reads,” the fair is part of the commission’s “Saudi Reads” campaign, which seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

Jeddah Book Fair’s cultural program reflects the Kingdom’s heritage. (Supplied/@saudibookfairs)

Dr. Abdullatif Al-Wasil, CEO of the commission, said the Jeddah Book Fair reflects the leadership’s continued commitment to cultural development and the rapid growth of the Kingdom’s literature, publishing and translation sector.

He highlighted the fair’s interactive programs for publishers, authors, translators and the public, which are designed to enhance content quality, support creative development and foster knowledge partnerships.

HIGHLIGHTS

• Jeddah Book Fair seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

• It will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

• The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers.

The event also reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors.

This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops. A dedicated children’s zone will feature literary and entertainment activities tailored to young visitors, along with competitions to inspire reading and creativity.

The fair will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

Book-signing stations will give readers the chance to meet their favorite authors, while cultural organizations, community groups and universities will present their latest publications and initiatives.  

A manga and anime zone will highlight collectibles from the genre, alongside specialized books. A discounted books section will also be available to promote wider access to reading.  

The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers, where hundreds of titles across literary and cultural fields will be showcased, underscoring the fair’s role in nurturing local talent and enriching the Kingdom’s evolving literary scene.