JAKARTA: The Indonesian government is urging local businesses to seize opportunities emerging under Saudi Arabia’s Vision 2030 and expand the presence of their products, especially consumer goods, in the Kingdom’s market.
President Prabowo Subianto and Saudi Crown Prince Mohammed bin Salman agreed last July to strengthen strategic cooperation following talks in Jeddah, where the two countries’ private sector players also signed deals worth about $27 billion in fields that include clean energy and petrochemicals.
Saudi-Indonesia trade ties have been on the rise in recent years, with non-oil trade worth more than $3.9 billion in 2025, a 12 percent increase from 2021.
Indonesia’s Ministry of Trade is now encouraging local businesses to look into potential collaborations related to the Saudi Vision 2030 transformation strategy, citing opportunities in sectors such as modest fashion, cosmetics, and food and beverage.
“The Saudi market has a big potential for Indonesian products. To maximize this opportunity, (Indonesian) trade representatives in Saudi Arabia are ready to facilitate business matching between Indonesian and Saudi businesses,” Zulvri Yenni, trade attache at the Indonesian Embassy in Riyadh, said in a statement.
“Indonesia has a huge opportunity to be the top supplier of halal products in Saudi Arabia, especially to fulfill the demands of both the local Saudi population and the international pilgrims visiting.”
Indonesia has been targeting the Saudi market to expand many of its industries, including modest fashion exports, as officials expect more opportunities from the growth of various sectors in the Kingdom.
“Saudi Arabia’s large-scale development projects also open up opportunities for exports of Indonesia’s industrial products,” the trade ministry said.
“The Saudi government is currently developing various strategic projects, including the development of smart cities, industrial parks and tourism infrastructure … Indonesia can capitalize on the potential for massive increases in wooden furniture, interior decoration products, and building materials to fill the Saudi market.”
In a survey published by the Jakarta-based Center of Economic and Law Studies last year, more than 58 percent of respondents said Indonesia should strengthen economic relations with countries in the Middle East.
Among countries in the region, Saudi Arabia was considered to have the most economic potential, with 22.7 percent of survey respondents choosing the Kingdom as Indonesia’s most promising trade and investment partner.
