Saudi academy launches media training program in Switzerland

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The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland. (SPA)
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The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland. (SPA)
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The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland. (SPA)
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The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland. (SPA)
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The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland. (SPA)
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Updated 19 August 2025
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Saudi academy launches media training program in Switzerland

  • Held in collaboration with EHL Hospitality Business School, the launch included the signing of a MOU between the academy and EHL
  • Agreement aims to foster international collaboration and cultural exchange, supporting the ministry’s goal of empowering national media talent

RIYADH: The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland through an intensive global event management training program.

Held in collaboration with EHL Hospitality Business School, the launch included the signing of a memorandum of understanding between the academy and EHL.

The ceremony was attended by the assistant minister of media and chairman of the academy’s board, Abdullah Al-Maghlouth, along with other officials, the Saudi Press Agency reported on Tuesday.

The agreement aims to foster international collaboration and cultural exchange, supporting the ministry’s goal of empowering national media talent. It was signed by the academy’s CEO, Khalid Zain Al-Abdeen, and EHL associate dean, Stephane Haddad.

The five-day training camp offers hands-on workshops led by international experts and site visits to world-class event institutions. It focuses on planning, organizing, and executing major events, team leadership, and audience engagement.

This is the first practical phase of a four-stage track, followed by a digital advertising course in Riyadh, an international media camp in Singapore, and a final advanced leadership communication course.

Targeting professionals and creatives across sectors, the program aims to enhance media presence, improve management of national events, and strengthen Saudi Arabia’s global representation.


Iceland joins Eurovision boycott over Israel’s participation

Updated 4 min 4 sec ago
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Iceland joins Eurovision boycott over Israel’s participation

  • Decision follows similar moves by Spain, the Netherlands, Ireland and Slovenia over the Gaza war
  • Iceland’s national broadcaster says it pulled out 'given the public debate' in the country

LONDON: Iceland’s national broadcaster said Wednesday it will boycott next year’s Eurovision Song Contest because of discord over Israel’s participation, joining four other countries in a walkout of the pan-continental music competition.
Broadcasters in Spain, the Netherlands, Ireland and Slovenia told contest organizer the European Broadcasting Union last week that they will not take part in the contest in Vienna in May after organizers declined to expel Israel over its conduct of the war against Hamas in Gaza.
The board of Iceland’s RÚV met Wednesday to make a decision.
At its conclusion the broadcaster said in a statement that “given the public debate in this country ... it is clear that neither joy nor peace will prevail regarding the participation of RÚV in Eurovision. It is therefore the conclusion of RÚV to notify the EBU today that RÚV will not take part in Eurovision next year.”
“The Song Contest and Eurovision have always had the aim of uniting the Icelandic nation but it is now clear that this aim cannot be achieved and it is on these program-related grounds that this decision is taken,” the broadcaster said.
Last week the general assembly of the EBU — a group of public broadcasters from 56 countries that runs Eurovision — met to discuss concerns about Israel’s participation. Members voted to adopt tougher contest voting rules in response to allegations that Israel manipulated the vote in favor of its competitor, but took no action to exclude any broadcaster from the competition.
The pullouts include some big names in the Eurovision world. Spain is one of the “Big Five” large-market countries that contribute the most to the contest. Ireland has won seven times, a record it shares with Sweden.
Iceland, a volcanic North Atlantic island nation with a population of 360,000, has never won but has the highest per capita viewing audience of any country.
The walkouts cast a cloud over the future of what’s meant to be a feel-good cultural party marked by friendly rivalry and disco beats, dealing a blow to fans, broadcasters and the contest’s finances.
The contest, which turns 70 in 2026, strives to put pop before politics, but has repeatedly been embroiled in world events. Russia was expelled in 2022 after its full-scale invasion of Ukraine.
It has been roiled by the war in Gaza for the past two years, stirring protests outside the venues and forcing organizers to clamp down on political flag-waving.
Opponents of Israel’s participation cite the war in Gaza, where more than 70,000 Palestinians have been killed, according to the territory’s Health Ministry, which operates under the Hamas-run government and whose detailed records are viewed as generally reliable by the international community.
Israel’s government has repeatedly defended its campaign as a response to the attack by Hamas-led militants on Oct. 7, 2023. The militants killed around 1,200 people — mostly civilians — in the attack and took 251 hostage.
A number of experts, including those commissioned by a UN body, have said that Israel’s offensive in Gaza amounts to genocide, a claim Israel has vigorously denied.
Wednesday marked the final day for national broadcasters to announce whether they planned to participate. More than two dozen countries have confirmed they will attend the contest in Vienna, and the EBU says a final list of competing nations will be published before Christmas.