Google expands AI Mode to Arabic and 35 other languages

The update follows the feature’s launch in English in the MENA region this August. (Supplied)
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Updated 08 October 2025
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Google expands AI Mode to Arabic and 35 other languages

  • New feature allows users to submit questions via text, voice, offering advanced reasoning, multimodal search

LONDON: Google has rolled out its AI Mode feature in Google Search to 36 new languages, including Modern Standard Arabic, reaching over 200 countries and territories.

Powered by Google’s Gemini 2.5 model, AI Mode offers users advanced reasoning, multimodal search, and the ability to explore topics in depth using follow-up questions and contextual links.

The tool builds on Google’s AI Overviews — the company’s existing artificial intelligence feature at the top part of Google Search results — and allows users to submit questions via text, voice, or images.

“When people use AI Mode to search for a topic, our systems aim to surface relevant links, including news pages, and connect people with a breadth of content and perspectives from across the web, on a wide range of queries,” Najeeb Jarrar, Google’s regional product and marketing director for the Middle East and Africa, said in a statement to Arab News.

“We aim to show an AI-powered response as much as possible, but in cases where we don’t have high confidence, you will see a set of web search results.”

The update follows the feature’s launch in English in the MENA region this August.

Google reports that users in markets where AI Mode is live are now submitting queries two or three times as long as traditional search inputs, reflecting a shift in how people seek information online.

However, the rollout has also prompted debate among experts, many of whom caution that AI-driven search may significantly reduce website traffic by providing direct answers instead of routing users to external pages.

Some studies have found that Google’s AI Overviews have reduced traffic to original websites by as much as 30 to 70 percent, depending on the query.

However, Google, along with other major AI firms, argues the new model is driving “more queries and higher quality clicks.”

The company’s AI Mode uses a “query fan-out” technique, running multiple background searches and aggregating them into a single, cohesive response meant to offer greater breadth and depth than standard search results.

The company said it will continue to add features and capabilities to AI Mode and plans future integration into the main Search experience.

AI Mode appears as a tab on Google Search results, as well as on the Google app for Android and iOS.


TikTok names 2025 MENA Awards nominees ahead of Dubai ceremony 

Updated 12 December 2025
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TikTok names 2025 MENA Awards nominees ahead of Dubai ceremony 

  • Awards celebrate 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty 
  • Ceremony will take place during the 1 Billion Followers Summit on Jan. 8 

LONDON: TikTok has announced the nominees for its 2025 MENA Awards, an annual showcase of the creators, trends and cultural moments that shaped the region’s online conversation over the past year. 

For the first time, the awards will be held in Dubai during the 1 Billion Followers Summit in January, which is one of the world’s largest gatherings of digital creators. 

“We’re proud to celebrate the return of the TikTok Awards in MENA, a moment dedicated to spotlighting the remarkable creativity emerging from our region and the creators who continue to inspire creativity and bring joy to millions every day,” Kinda Ibrahim, regional general manager of operations, TikTok Middle East, Africa, South and Central Asia, said. 

This year’s TikTok Awards MENA will highlight 66 creators across 11 categories, spanning food, sport, education, entertainment, fashion, and beauty, alongside four cross-cutting prizes: Creator of the Year, Visionary Content Award, Breakthrough Artist of the Year and Changemaker of the Year. 

TikTok said the shortlisted accounts reflect how MENA creators drove global conversations in 2025, from viral sounds and challenges to issue-based campaigns and long-form storytelling that traveled beyond the region’s borders.  

The platform said the awards are an opportunity to recognize creators whose work has helped define the platform’s mix of humor, lifestyle, music, and social commentary in Arabic and other languages. 

The ceremony will also include performances by regional artists whose tracks have underpinned major TikTok trends this year, with the full lineup due to be confirmed later in December. 

A full list of nominees is available on TikTok MENA channel. Public voting for the awards is now open and runs until Dec. 23, with winners set to be announced at the summit on Jan. 8.