DUBAI: American-Dutch-Palestinian model Gigi Hadid, founder of knitwear brand Guest in Residence, unveiled this week the brand’s autumn 2025 collection through a nature-themed campaign shoot.
The images, which Hadid shared on Instagram with the caption “Welcome to Camp GIR, introducing @guestinresidence Fall ’25,” were captured in an outdoor setting surrounded by dense forest greenery.
The shoot included scenes by a wooded creek, inside a rustic cabin and in a canoe on calm water.
The collection features an array of seasonal knitwear pieces including sweaters, scarves, jackets, cardigans and layering essentials.
Textures vary from chunky cable knits to finer ribbed styles, styled with relaxed denim, tartan skirts and outdoor accessories including rubber boots and bandanas.
The color palette reflects traditional autumn tones — deep maroon, burnt orange, forest green, navy, cream and camel.
The collection includes striped sweaters, argyle patterns and plaid designs, along with plain pieces in neutral colors. Many outfits are layered with scarves and sweaters worn over the shoulders or tied around the waist.
Hadid wrote in her Instagram caption that the collection is available online and in stores.
Her last collection was released in June for summer. The line was inspired by New York.
“For our collection, we embrace the great duality every New Yorker faces in Summer: the thrill of a busy day in the city, paired with the urge to hop in a car with friends and escape to somewhere quiet and laid-back,” she said on Instagram when she dropped the line.
The runway star launched her clothing label in September 2022.
“Over the last handful of years, I didn’t want to be backed into starting my own line just because there was an offer on the table or a deal to be made,” she wrote to her followers on Instagram at the time.
“The earliest days of Guest in Residence came about when I started to question the cashmere market, and those answers gave me a path,” she added.
“I believe that because of its sustainable qualities — natural and made to cherish and to pass down — cashmere is a luxury that should be more accessible.”
Celebrities including Blake Lively, Ryan Reynolds, Taylor Swift and Bradley Cooper have been spotted wearing the label’s designs.
