DUBAI: Google has launched AI Mode, an artificial intelligence-powered search feature, in the Middle East and North Africa region.
The feature was first launched in the US in May and in the UK and India in July. It is now being rolled out globally to 180 new countries in English. More languages will be added soon.
Google described the feature as its “most powerful AI search experience,” allowing users to interact with the search engine in different ways, such as by asking follow-up questions or digging deeper on a given topic without the need for multiple searches.
It builds on Google’s AI Overviews with more advanced reasoning and multimodal capabilities, which means users can ask questions through text, voice, or photos.
Early tests showed that AI Mode queries were twice as long as traditional search queries on Google and were used for help with more complicated and exploratory tasks such as comparing products and planning a trip.
In order to provide comprehensive results, AI Mode uses a “query fan-out” technique, which means that Google runs multiple searches in the background across various sources and brings the results together in a cohesive response. Google said this approach helped users access more “breadth and depth of information than a traditional search” and find “hyper-relevant” content.
The company said it will continue to add more features and capabilities to AI Mode and eventually incorporate them into Google Search.
AI Mode is available as a tab on the Google Search results page and on the Google app for Android and iOS users.
