Platinumlist, a Middle East entertainment discovery platform with more than 9 million users, has announced a comprehensive rebranding of its platform. This step is a response to the booming events sector in the MENA region, which has resulted in evolving user and partner demands for flexibility, consistency and personalization. Since its founding in 2009, Platinumlist has expanded from a single event type to successfully ticketing more than 100,000 events with 20 diverse categories in nine markets in the region and around the world. The redesigned platform addresses this by making the discovery and booking of tickets a quicker and more convenient experience.
“The decision to rebrand the platform was driven by several factors, including the company’s expansion across the globe,” said Cosmin Ivan, CEO at Platinumlist. “This growth presented challenges, as the previous brand identity no longer fully reflected the global and diverse nature of the company’s offerings. The prior design was fragmented across different products, which sometimes made brand recognition more challenging for users and B2B partners.”
The new design addresses these issues with a fresh visual identity centered around the concept of a “portal.” This metaphor and identity concept, created in partnership with design studio Kidults, represents the platform as an entry point to new experiences and emotions. The redesigned interface features a cleaner, bolder visual system and improved UX patterns. The dark mode feature is currently in development to further enhance user experience in various lighting conditions, such as at concerts or cinemas.
“Platinumlist came to us with a bold ambition — to go beyond selling tickets and become a true cultural portal,” said Mike Shishkin, creative director at Kidultas. “It wasn’t just about a new look, but about rethinking the brand’s role, story, and the entire product experience. We worked closely with Platinumlist on brand strategy, visual identity, UI and content tools. And we’re proud to be a part of transforming ticket sales into inspiration.”
A significant aspect of the redesign is its focus on regional and cultural inclusivity. Platinumlist collaborated with Saudi and UAE-based type designers to develop a new Arabic typographic system and an adapted logo that aligns with the Latin version, creating a flexible and regionally inclusive design system.
Looking ahead, Platinumlist plans to continue its improvements, leveraging the new flexible design system to scale across different languages and markets, from Dubai to London.
