In India, Trump’s tariffs spark calls to boycott American goods

A person sits outside a McDonald’s restaurant in Mumbai, India, on February 26, 2024. (REUTERS/File)
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Updated 11 August 2025
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In India, Trump’s tariffs spark calls to boycott American goods

  • Trump recently imposed a 50 percent tariff on goods from India, rattling exporters and damaging ties with New Delhi
  • India is a key market for American brands that have rapidly expanded to target growing base of affluent consumers

NEW DELHI: From McDonald’s and Coca-Cola to Amazon and Apple, US-based multinationals are facing calls for a boycott in India as business executives and Prime Minister Narendra Modi’s supporters stoke anti-American sentiment to protest against US tariffs.

India, the world’s most populous nation, is a key market for American brands that have rapidly expanded to target a growing base of affluent consumers, many of whom remain infatuated with international labels seen as symbols of moving up in life. India, for example, is the biggest market by users for Meta’s WhatsApp and Domino’s has more restaurants than any other brand in the country.

Beverages like Pepsi and Coca-Cola often dominate store shelves, and people still queue up when a new Apple store opens or a Starbucks cafe doles out discounts. Although there was no immediate indication of sales being hit, there’s a growing chorus both on social media and offline to buy local and ditch American products after Donald Trump imposed a 50 percent tariff on goods from India, rattling exporters and damaging ties between New Delhi and Washington.

McDonald’s, Coca-Cola, Amazon and Apple did not immediately respond to Reuters queries.

Manish Chowdhary, co-founder of India’s Wow Skin Science, took to LinkedIn with a video message urging support for farmers and startups to make “Made in India” a “global obsession,” and to learn from South Korea whose food and beauty products are famous worldwide.

“We have lined up for products from thousands of miles away. We have proudly spent on brands that we don’t own, while our own makers fight for attention in their own country,” he said.

Rahm Shastry, CEO of India’s DriveU, which provides a car driver on call service, wrote on LinkedIn: “India should have its own home-grown Twitter/Google/YouTube/WhatsApp/FB — like China has.”

To be fair, Indian retail companies give foreign brands like Starbucks stiff competition in the domestic market, but going global has been a challenge. Indian IT services firms, however, have become deeply entrenched in the global economy, with the likes of TCS and Infosys providing software solutions to clients world over.

On Sunday, Modi made a “special appeal” for becoming self-reliant, telling a gathering in Bengaluru that Indian technology companies made products for the world but “now is the time for us to give more priority to India’s needs.”

He did not name any company.

DON’T DRAG MY MCPUFF INTO IT

Even as anti-American protests simmer, Tesla launched its second showroom in India in New Delhi, with Monday’s opening attended by Indian commerce ministry officials and US embassy officials.

The Swadeshi Jagran Manch group, which is linked to Modi’s Bharatiya Janata Party, took out small public rallies across India on Sunday, urging people to boycott American brands.

“People are now looking at Indian products. It will take some time to fructify,” Ashwani MaHajjan, the group’s co-convenor, told Reuters. “This is a call for nationalism, patriotism.”
He also shared with Reuters a table his group is circulating on WhatsApp, listing Indian brands of bath soaps, toothpaste and cold drinks that people could choose over foreign ones.

On social media, one of the group’s campaigns is a graphic titled “Boycott foreign food chains,” with logos of McDonald’s and many other restaurant brands.
In Uttar Pradesh, Rajat Gupta, 37, who was dining at a McDonald’s in Lucknow on Monday, said he wasn’t concerned about the tariff protests and simply enjoyed the 49-rupee ($0.55) coffee he considered good value for money.

“Tariffs are a matter of diplomacy and my McPuff, coffee should not be dragged into it,” he said. 


Supreme Court ruling offers little relief for Republicans divided on Trump’s tariffs

Updated 7 sec ago
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Supreme Court ruling offers little relief for Republicans divided on Trump’s tariffs

  • “I have the right to do tariffs, and I’ve always had the right to do tariffs,” Trump said at a news conference, adding that he doesn’t need Congress

WASHINGTON: For a few hours on Friday, congressional Republicans seemed to get some relief from one of the largest points of friction they have had with the Trump administration. It didn’t last.
The Supreme Court struck down a significant portion of President Donald Trump’s global tariff regime, ruling that the power to impose taxes lies with Congress. Many Republicans greeted the Friday morning decision with measured statements, some even praising it, and party leaders said they would work with Trump on tariffs going forward.
But by the afternoon, Trump made clear he had no intention of working with Congress and would instead go it alone by imposing a new global 10 percent import tax. On Saturday morning, he went further by saying he would raise that new tariff to 15 percent.
He’s doing so under a law that restricts the tariffs to 150 days and has never been invoked this way before. His decision could not only have major implications for the global economy, but also ensure that Republicans will have to keep answering for Trump’s tariffs for months to come, especially as the midterm elections near.
“I have the right to do tariffs, and I’ve always had the right to do tariffs,” Trump said at a news conference, adding that he doesn’t need Congress.
Tariffs have been one of the only areas where the Republican-controlled Congress has broken with Trump. Both the House and Senate at various points have passed resolutions intended to rebuke the tariffs being imposed on trade partners like Canada.
It’s the rare issue where Republican lawmakers who came of age in a party that largely championed free trade have voiced criticism of Trump’s economic policies.
“The empty merits of sweeping trade wars with America’s friends were evident long before today’s decision,” Sen. Mitch McConnell, the former longtime Senate Republican leader, said in a statement, adding that tariffs raise the prices of houses and disrupt other industries important to his home state of Kentucky.
At least one Republican congressman who last week voted against Trump’s tariffs on Canada is now facing political consequences. Trump on Saturday posted on his Truth Social platform that he was rescinding his endorsement of Colorado Rep. Jeff Hurd for reelection over his lack of support for tariffs and instead supporting Hurd’s Republican primary competitor, Hope Scheppelman.
“Congressman Hurd is one of a small number of Legislators who have let me and our Country down,” Trump wrote. “He is more interested in protecting Foreign Countries that have been ripping us off for decades than he is the United States of America.”
How Democrats plan to leverage Trump’s trade war
Democrats, looking to win back control of Congress, intend to make McConnell’s point their own. At a news conference Friday, Senate Democratic Leader Chuck Schumer said Trump’s new tariffs “will still raise people’s costs and they will hurt the American people as much as his old tariffs did.”
Schumer challenged Republicans to stop Trump from imposing his new global tariff. Democrats on Friday also called for refunds to be sent to US consumers for the tariffs struck down by the Supreme Court.
“The American people paid for these tariffs and the American people should get their money back,” Sen. Elizabeth Warren, D-Mass., said on social media.
It all played into one of the Democrats’ central messages for the midterm campaign: that Trump has failed to make the cost of living more affordable and has inflamed prices with tariffs.
Midsize US businesses have had to absorb the import taxes by passing them along to customers in the form of higher prices, employing fewer workers or accepting lower profits, according to an analysis by the JPMorganChase Institute.
Will Congress act on Trump’s new tariffs?
The Supreme Court decision on Friday made it clear that a majority of justices believe that Congress alone is granted authority under the Constitution to levy tariffs. Yet Trump quickly signed an executive order citing the Trade Act of 1974, which grants the president the power to impose temporary import taxes when there are “large and serious United States balance-of-payments deficits” or other international payment problems. The authority has never been used and therefore never tested in court.
Republicans at times have warned Trump about the potential economic fallout of his tariff plans. Yet before Trump’s “Liberation Day” of global tariffs in April last year, Republican leaders declined to directly defy the president.
Some GOP lawmakers cheered on the new tariff policy, highlighting a generational divide among Republicans, with a mostly younger group of Republicans fiercely backing Trump’s strategy. Rather than adhering to traditional free trade doctrine, they advocate for “America First” protectionism, hoping it will revive US manufacturing.
Republican Sen. Bernie Moreno, an Ohio freshman, slammed the Supreme Court’s ruling on Friday and called for GOP lawmakers to “codify the tariffs that had made our country the hottest country on earth!”
A few Republican opponents of the tariffs, meanwhile, openly cheered the Supreme Court’s decision. Rep. Don Bacon, a critic of the administration who is not seeking reelection, said on social media that “Congress must stand on its own two feet, take tough votes and defend its authorities.”
Bacon predicted there would be more Republican pushback coming. He and a handful of other GOP members were instrumental earlier this month in forcing a House vote on Trump’s tariffs on Canada. As that measure passed, Trump vowed political retribution for any Republican who voted to oppose his tariff plans.