Inside the Jeddah fitness movement that’s racing with Saudi Vision 2030

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M.I.L.E. Run Club, an acronym for Make It Look Easy, is a homegrown community where Saudi youth chase personal bests and collective belonging. (Supplied)
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M.I.L.E. Run Club, an acronym for Make It Look Easy, is a homegrown community where Saudi youth chase personal bests and collective belonging. (Supplied)
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Ammaar Malak, right, founded the M.I.L.E. Run Club to create a community of like-minded fitness enthusiasts. (Supplied)
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M.I.L.E. Run Club, an acronym for Make It Look Easy, is a homegrown community where Saudi youth chase personal bests and collective belonging. (Supplied)
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M.I.L.E. Run Club, an acronym for Make It Look Easy, is a homegrown community where Saudi youth chase personal bests and collective belonging. (Supplied)
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Updated 06 August 2025
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Inside the Jeddah fitness movement that’s racing with Saudi Vision 2030

  • M.I.L.E. Run Club emphasizes communal bonding, mental health
  • Group encourages inclusive training, supports those with mobility issues

RIYADH: M.I.L.E. Run Club is a homegrown community where Saudi youth chase personal bests and collective belonging on Jeddah’s corniche.

Founded by 23-year-old Ammaar Malak and 22-year-old Tariq Jamal, M.I.L.E. (Make It Look Easy) is forging a generation that wears perseverance like a medal.

The club was designed to leave no one behind. Its Walking Circle, which has Malak’s mother as a member and is tailored for retirees and rehab patients, exemplifies this ethos.

Malak’s origin story is full of cinematic grit. Weeks before an MMA fight in London he tore a ligament and needed surgery.

“Alone in that sterile hospital room, I truly believed my life was over,” he told Arab News. “Competitive fighting was my identity. Without it, I was lost.”

His recovery began with limping walks, then shuffling jogs through London’s parks. Now, a 184-day run streak pays testimony to his determination.

“Showing up bridges who you are and who you want to be,” Malak said. “Running taught me true freedom: disciplining your mind to conquer anything.”

The club’s ethos is “not about faking perfection. It’s carrying weight with grace. Staying compassionate when life tries to harden you,” he said.

Malak, who was named most promising athlete at the American International School of Jeddah in 2019 and became one of the Middle East’s youngest CrossFit-certified trainers at age 20, felt there was a mental health aspect missing from conventional training.

“We had gyms and tracks but few spaces nurturing mental armor alongside physical strength,” he said.

M.I.L.E. focuses on strengthening mental resilience through community. Its secret weapon emerges when the running stops: communal ice cream tubs passed under streetlights.

Here, marathoners and first-timers share stories: the fear before kilometer one, the cramps at kilometer eight, the euphoria of conquering doubt.

The closeness of the team exemplifies M.I.L.E.’s alchemy. Malak recounted how each of them joined during Ramadan with no running experience but later conquered 21 km – a testament to the club’s support.

The clubs other members are: Mohammed Alhumaidi (21), Adnan Softa (22), Albaraa Al-Bakri (24), Sarah Al-Mansour (25), Faisal Al-Bar (23) and Hamza Al-Kaffas (21).

“This community is far greater than any individual,” Malak said.

As well as the support the Walking Circle provides to those with mobility issues, the club’s Steady Striders supports teenagers, like Malak’s 16-year-old sister Tamara, targeting 10K races.

The Athlete Tier trains ultra-runners for 50K+ distances. Mohammed Al-Humaidi, 21, engineers adaptive routes to ensure universal access.

“Within M.I.L.E., no one is background noise,” Malak said.

The solidarity becomes evident after the front-runners finish. Instead of dispersing, they double back, sprinting alongside stragglers, screaming encouragement with cracked voices.

Team members have waited hours under the scorching sun to uphold Malak’s core covenant: No M.I.L.E. member crosses alone.

This promise helped to create 10 first-time half-marathoners, showing how communal solidarity helps beginners to conquer the 21 km.

For Malak, there is an element of national pride in M.I.L.E.

“Bringing Saudi Vision 2030 to life isn’t abstract, it’s our hands-on duty,” he said.

“We sweat today out of love for our nation’s tomorrow.”

This conviction fuels his routine of 4 a.m. runs and midnight exam studies after coaching sessions.

Malak’s newly minted UESCA ultra running coach certification propels M.I.L.E. into uncharted territory. From September, workshops will shepherd beginners to 50K+ ultramarathons.

“We’re engineering resilience,” he said.

The ambition? Global reckoning.

“Abroad, ‘Saudi’ still whispers ‘lazy’ or ‘entitled’ to some. We’ll crush those cliches underfoot,” he told Arab News.

“Bringing Saudi Vision 2030 to life isn’t abstract. And we’ve only begun.”


Jeddah Book Fair set to showcase rising Saudi literary scene

The event reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors. (SPA
Updated 09 December 2025
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Jeddah Book Fair set to showcase rising Saudi literary scene

  • This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops

JEDDAH: Saudi Arabia’s Literature, Publishing and Translation Commission is preparing to host the Jeddah Book Fair from Dec. 11 to 20 at Jeddah Superdome, bringing together more than 1,000 local and international publishing houses and agencies from 24 countries across 400 booths. 

Held under the slogan “Jeddah Reads,” the fair is part of the commission’s “Saudi Reads” campaign, which seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

Jeddah Book Fair’s cultural program reflects the Kingdom’s heritage. (Supplied/@saudibookfairs)

Dr. Abdullatif Al-Wasil, CEO of the commission, said the Jeddah Book Fair reflects the leadership’s continued commitment to cultural development and the rapid growth of the Kingdom’s literature, publishing and translation sector.

He highlighted the fair’s interactive programs for publishers, authors, translators and the public, which are designed to enhance content quality, support creative development and foster knowledge partnerships.

HIGHLIGHTS

• Jeddah Book Fair seeks to strengthen the Saudi literary landscape by encouraging reading and creating meaningful engagement between authors and audiences.  

• It will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

• The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers.

The event also reinforces Saudi Arabia’s position as a cultural hub attracting major publishers, content creators and investors.

This year’s cultural program reflects the Kingdom’s heritage, with over 170 events including lectures, panel discussions and workshops. A dedicated children’s zone will feature literary and entertainment activities tailored to young visitors, along with competitions to inspire reading and creativity.

The fair will host prominent writers, thinkers and cultural figures from Saudi Arabia and abroad, offering a 10-day schedule of literary, intellectual and scientific events. 

Book-signing stations will give readers the chance to meet their favorite authors, while cultural organizations, community groups and universities will present their latest publications and initiatives.  

A manga and anime zone will highlight collectibles from the genre, alongside specialized books. A discounted books section will also be available to promote wider access to reading.  

The fair will continue to support emerging Saudi voices through the Saudi Authors’ Corner for self-published writers, where hundreds of titles across literary and cultural fields will be showcased, underscoring the fair’s role in nurturing local talent and enriching the Kingdom’s evolving literary scene.