RIYADH: The Wasl Community has concluded its Media Skills Week initiative, which was held in Riyadh from July 13-18 at PureMinds Studios. The program targeted university students majoring in communication and media who were aiming to enhance their practical skills to align themselves with job market demands.
The week-long initiative attracted more than 1,000 registrants and offered more than 20 hours of specialized training through professional workshops led by experienced media and communication experts.
The workshops covered key topics, including spokesperson skills and media appearances by Majid Al-Ghamdi; fundamentals of strategic communication by Abdulrahman Al-Sultan; media content creation and management by Waleed Al-Harbi; internal communication by Najla Al-Otaibi; media production from writing to publishing by Saad Moamen; and corporate audio identity by Abdullah Al-Zarzour.
Wasl Community’s CEO Mohammed Al-Razqi said the initiative reflected the belief that empowering people was essential to effective communication, and that strong content started with developing talent.
He said: “Media Skills Week was designed to connect knowledge with practice. We are proud of the strong turnout from ambitious students and graduates, and we look forward to offering even more impactful programs in the future.”
Wasl Community is a nonprofit professional network registered under the Hawi platform and part of the Quality of Life Program under Vision 2030. It brings together professionals in corporate communication, media, and marketing across various sectors.
The community organizes programs, expert meetups, and projects to enhance practitioners’ skills and elevate the media sector’s professional image in Saudi Arabia.
