LONDON: Riyadh Season announced on Thursday its sponsorship of a strategic partnership between La Liga and Thmanyah, the exclusive broadcaster of Saudi football competitions, in an initiative aimed at enhancing the audiovisual production standards of the Saudi Pro League.
The agreement was signed in London by Faisal Bafarat, CEO of the General Entertainment Authority, on behalf of Riyadh Season; Javier Tebas, the president of La Liga; and Abdulrahman Abumalih, founder and CEO of Thmanyah, a subsidiary of the Saudi Research and Media Group. The signing ceremony was attended by SRMG’s CEO Jomana Al-Rashed.
The agreement was signed in London by Faisal Bafarat, CEO of the General Entertainment Authority, on behalf of Riyadh Season; Javier Tebas, the president of La Liga; and Abdulrahman Abumalih, founder and CEO of Thmanyah, a subsidiary of the Saudi Research and Media Group. The signing ceremony was attended by SRMG’s CEO Jomana Al-Rashed. (Supplied)
Under the agreement La Liga will provide technical consultancy to elevate production quality across SPL broadcasts. Areas of focus include improved camera positioning, signal configuration, and audio systems, along with enhanced lighting distribution in stadiums. The collaboration will also develop a technical production manual and introduce modern broadcast workflows.
Another key element of the partnership involves training programs designed to upskill local production teams and ensure the sustainable transfer of knowledge. La Liga will also work closely with Saudi stakeholders to formulate a robust anti-piracy strategy to protect premium sports and entertainment content across the Kingdom.
Turki Alalshikh, the head of the GEA and Riyadh Season, described the move as a continuation of Riyadh Season’s commitment to extending its global footprint.
He noted that last year’s sponsorship of La Liga marked a key milestone in that journey, with the latest partnership further reinforcing the season’s impact across sports and entertainment sectors.
Tebas said: “We are pleased to join forces with Riyadh Season and Thmanyah to enhance the audiovisual production standards of the Saudi Pro League.
“We already have a strong working relationship, and we look forward to building on that to deliver world-class broadcast experiences. At La Liga we are committed to sharing our knowledge and expertise to support football’s global growth, and this initiative is an important step forward for Saudi football’s international visibility.”
