JEDDAH: Spanish football league La Liga on Saturday launched an Arabic account on TikTok in a bid to connect with millions of football fans in the Arab world.
It is part of the league’s efforts to reach and engage with its followers in the Middle East and North Africa region, a media statement said.
“We are thrilled to launch the Arabic TikTok account, as it represents the culmination of all the efforts La Liga has made in the MENA region over the past years,” said Maite Ventura, managing director for MENA.
“We believe that Arab fans deserve high-quality digital content that meets their expectations. This account will bring us closer to them than ever before,” she added.
The initiative marks another step in La Liga’s digital success, as it remains the most-followed football league in the world online, boasting more than 245 million followers across 16 platforms in 20 different languages.
Mohammed Harb, head of partnerships at TikTok MENA, said: “We are delighted to be part of this special step for La Liga.
“Launching a TikTok account in Arabic reinforces the league’s commitment to bringing fans closer to the game they love, providing the TikTok community with a platform that reflects the unique culture and passion of Arab football fans.”
The La Liga Arabic TikTok account will be a hub for all the thrilling highlights from La Liga EA Sports matches, coinciding with the intense competition in the league.
Arab football stars will also receive special attention, as La Liga has hosted more than 80 Arab players throughout its history, from Morocco, Algeria, Tunisia, Mauritania, Saudi Arabia, Egypt, Qatar and Syria.
Beyond match highlights, the account will offer a diverse range of visual content, featuring contributions from influencers, players, journalists and fans across the Arab world.