JEDDAH: Spanish football league La Liga on Saturday launched an Arabic account on TikTok in a bid to connect with millions of football fans in the Arab world.
It is part of the league’s efforts to reach and engage with its followers in the Middle East and North Africa region, a media statement said.
“We are thrilled to launch the Arabic TikTok account, as it represents the culmination of all the efforts La Liga has made in the MENA region over the past years,” said Maite Ventura, managing director for MENA.
“We believe that Arab fans deserve high-quality digital content that meets their expectations. This account will bring us closer to them than ever before,” she added.
The initiative marks another step in La Liga’s digital success, as it remains the most-followed football league in the world online, boasting more than 245 million followers across 16 platforms in 20 different languages.
Mohammed Harb, head of partnerships at TikTok MENA, said: “We are delighted to be part of this special step for La Liga.
“Launching a TikTok account in Arabic reinforces the league’s commitment to bringing fans closer to the game they love, providing the TikTok community with a platform that reflects the unique culture and passion of Arab football fans.”
The La Liga Arabic TikTok account will be a hub for all the thrilling highlights from La Liga EA Sports matches, coinciding with the intense competition in the league.
Arab football stars will also receive special attention, as La Liga has hosted more than 80 Arab players throughout its history, from Morocco, Algeria, Tunisia, Mauritania, Saudi Arabia, Egypt, Qatar and Syria.
Beyond match highlights, the account will offer a diverse range of visual content, featuring contributions from influencers, players, journalists and fans across the Arab world.
La Liga launches Arabic TikTok account to connect with millions of Arab football fans
https://arab.news/ypwet
La Liga launches Arabic TikTok account to connect with millions of Arab football fans
- ‘It represents the culmination of all the efforts La Liga has made in the MENA region over the past years,’ says managing director
- Account will act as a hub for thrilling highlights from La Liga EA Sports matches
UEFA rejects Benfica’s appeal against Prestianni ban for alleged racism toward Vinícius Jr
- UEFA said Wednesday, hours before the game was scheduled to begin, that its appeal body dismissed Benfica’s application against the suspension
- It confirmed the decision of its control, ethics and disciplinary body from Monday
NYON, Switzerland: UEFA has rejected Benfica’s last-minute appeal against the provisional suspension of Gianluca Prestianni, meaning he remains ruled out of the Champions League playoff second leg against Real Madrid on Wednesday.
Prestianni was provisionally suspended on Monday for one match following accusations he racially abused Vinícius Júnior in the first leg last week.
The game was halted for nearly 10 minutes after the Madrid forward scored and then celebrated by the Benfica corner flag, upsetting local fans and players. After being confronted by Prestianni, Vinícius accused the Argentine player of calling him “monkey.”
Prestianni, who covered his mouth with his shirt while talking to Vinícius, has denied racially insulting the Brazil star, who is Black.
UEFA said Wednesday, hours before the game was scheduled to begin, that its appeal body dismissed Benfica’s application against the suspension and that it confirmed the decision of its control, ethics and disciplinary body from Monday.
During the game, the anti-racism protocol was activated but no further action was taken as there had been no evidence against Prestianni.
Vinícius’ teammate Kylian Mbappé said he heard Prestianni use the racial slur five times.
But Benfica has supported their player, claiming Madrid players who said they heard the insult were too far away. The Portuguese club said they welcomed UEFA’s investigation and that they “fully support and believe the version presented” by Prestianni, “whose conduct while with the club has always been guided by respect” toward everyone.
José Mourinho also backed Prestianni and criticized Vinícius for his celebration after the goal – for which the player was booked. The Benfica coach said something always happens in stadiums where Vinícius plays.
Madrid goalkeeper Thibaut Courtois said Tuesday it was wrong to use Vinícius’ celebration to justify the alleged act of racism.
Bayern Munich coach Vincent Kompany was among those who also criticized Mourinho for attacking Vinícius after last week’s match.
Mourinho is suspended for the second leg because he was sent off late in the first leg for referee dissent. But he also traveled to Madrid with Prestianni, who trained with the rest of the team on Wednesday before UEFA rejected his club’s appeal.
