JEDDAH: Spanish football league La Liga on Saturday launched an Arabic account on TikTok in a bid to connect with millions of football fans in the Arab world.
It is part of the league’s efforts to reach and engage with its followers in the Middle East and North Africa region, a media statement said.
“We are thrilled to launch the Arabic TikTok account, as it represents the culmination of all the efforts La Liga has made in the MENA region over the past years,” said Maite Ventura, managing director for MENA.
“We believe that Arab fans deserve high-quality digital content that meets their expectations. This account will bring us closer to them than ever before,” she added.
The initiative marks another step in La Liga’s digital success, as it remains the most-followed football league in the world online, boasting more than 245 million followers across 16 platforms in 20 different languages.
Mohammed Harb, head of partnerships at TikTok MENA, said: “We are delighted to be part of this special step for La Liga.
“Launching a TikTok account in Arabic reinforces the league’s commitment to bringing fans closer to the game they love, providing the TikTok community with a platform that reflects the unique culture and passion of Arab football fans.”
The La Liga Arabic TikTok account will be a hub for all the thrilling highlights from La Liga EA Sports matches, coinciding with the intense competition in the league.
Arab football stars will also receive special attention, as La Liga has hosted more than 80 Arab players throughout its history, from Morocco, Algeria, Tunisia, Mauritania, Saudi Arabia, Egypt, Qatar and Syria.
Beyond match highlights, the account will offer a diverse range of visual content, featuring contributions from influencers, players, journalists and fans across the Arab world.
La Liga launches Arabic TikTok account to connect with millions of Arab football fans
https://arab.news/ypwet
La Liga launches Arabic TikTok account to connect with millions of Arab football fans
- ‘It represents the culmination of all the efforts La Liga has made in the MENA region over the past years,’ says managing director
- Account will act as a hub for thrilling highlights from La Liga EA Sports matches
Inter continue Scudetto march after Champions League humbling
- Milan will be favorites to win at Cremonese in Sunday’s early fixture, with the local rivals set to face off next weekend in a match which will in all likelihood have little impact on the destination of the Scudetto
MILAN, Italy: Inter Milan bounced back from Champions League elimination with Saturday’s 2-0 win over Genoa which continued their march toward the Serie A title.
Federico Dimarco’s brilliant volley just after the half-hour mark and Hakan Calhanoglu’s second-half penalty were enough for Inter to extend their already huge lead over AC Milan at the top of the table to 13 points.
Milan will be favorites to win at Cremonese in Sunday’s early fixture, with the local rivals set to face off next weekend in a match which will in all likelihood have little impact on the destination of the Scudetto.
Inter, whose fans unloaded a collection of anti-Milan chants in anticipation of the derby, have dropped just two points in 15 league matches and have been a cut above the rest in Italy’s top flight this season.
Their domestic dominance comes in stark contrast to the humiliating manner in which they were dumped out of the Champions League by Bodo/Glimt on Tuesday night.
A 5-2 aggregate defeat to the Norwegian minnows cast doubts over not just the quality of Cristian Chivu’s team but of Italian football as a whole.
There was plenty of quality in Dimarco’s opener however, the Italy full-back beautifully placing a first-time finish from a tight angle after exchanging passes with Henrikh Mkhitaryan.
Little else happened in a humdrum encounter until Alex Amorim handled a cross from Luis Henrique, whose shot had been tipped onto the post just moments before.
Calhanoglu calmly stroked home the spot-kick on his return to action following niggling muscle problems which have caused him issues since before Christmas, sealing the points for Inter.
Big Rom back
Romelu Lukaku kept Napoli on course for a Champions League spot with a last-gasp winner in the champions’ 2-1 victory over rock-bottom Verona, the Belgium forward’s first goal of the season.
Lukaku forced home Giovane’s cross to snatch the win for third-placed Napoli with the last kick of the game at the Stadio Marcantonio Bentegodi.
Napoli had looked like dropping points in northern Italy when Jean-Daniel Akpa Akpro levelled Rasmus Hojlund’s early opener in the 65th minute.
But Lukaku, who only played his first game of the season in late January, gave Napoli a huge win with both Como and Atalanta pushing for a top-four placing.
“I was a dead player before coming here,” said Lukaku to DAZN.
“This season has been difficult, but we’ve got to aim high.”
Napoli’s title defense is all but over as they trail Inter by 14 points after an injury-ravaged season.
Napoli were missing key midfielders Scott McTominay, Kevin De Bruyne and Andre-Frank Anguissa on Saturday, as well as captain Giovanni Di Lorenzo.
Verona, under interim coach Paolo Sammarco following the sacking of Paolo Zanetti earlier this month, are 10 points from safety after a 12th straight match without a win.
Como, who face Inter in the first leg of the Italian Cup semifinals on Tuesday, strolled to 3-1 victory over strugglers Lecce to continue their push for a first-ever qualification for European football.
Cesc Fabregas’s team are two points behind Roma, in fourth and Juventus’ opponents on Sunday, and five behind Napoli.
Como are also two points ahead of sixth-placed Juve who face Roma trying to stay in touch with the Champions League places after being eliminated from Europe’s elite club competition by Galatasaray on Wednesday.
