La Liga, Thmanyah sign partnership to boost quality of Saudi football broadcasts

Riyadh Season announced on Thursday its sponsorship of a strategic partnership between La Liga and Thmanyah, the exclusive broadcaster of Saudi football competitions, in an initiative aimed at enhancing the audiovisual production standards of the Saudi Pro League. (Supplied)
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Updated 17 July 2025
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La Liga, Thmanyah sign partnership to boost quality of Saudi football broadcasts

  • Agreement signed in London

LONDON: Riyadh Season announced on Thursday its sponsorship of a strategic partnership between La Liga and Thmanyah, the exclusive broadcaster of Saudi football competitions, in an initiative aimed at enhancing the audiovisual production standards of the Saudi Pro League.

The agreement was signed in London by Faisal Bafarat, CEO of the General Entertainment Authority, on behalf of Riyadh Season; Javier Tebas, the president of La Liga; and Abdulrahman Abumalih, founder and CEO of Thmanyah, a subsidiary of the Saudi Research and Media Group. The signing ceremony was attended by SRMG’s CEO Jomana Al-Rashed.




The agreement was signed in London by Faisal Bafarat, CEO of the General Entertainment Authority, on behalf of Riyadh Season; Javier Tebas, the president of La Liga; and Abdulrahman Abumalih, founder and CEO of Thmanyah, a subsidiary of the Saudi Research and Media Group. The signing ceremony was attended by SRMG’s CEO Jomana Al-Rashed. (Supplied)

Under the agreement La Liga will provide technical consultancy to elevate production quality across SPL broadcasts. Areas of focus include improved camera positioning, signal configuration, and audio systems, along with enhanced lighting distribution in stadiums. The collaboration will also develop a technical production manual and introduce modern broadcast workflows.

Another key element of the partnership involves training programs designed to upskill local production teams and ensure the sustainable transfer of knowledge. La Liga will also work closely with Saudi stakeholders to formulate a robust anti-piracy strategy to protect premium sports and entertainment content across the Kingdom.

Turki Alalshikh, the head of the GEA and Riyadh Season, described the move as a continuation of Riyadh Season’s commitment to extending its global footprint.

He noted that last year’s sponsorship of La Liga marked a key milestone in that journey, with the latest partnership further reinforcing the season’s impact across sports and entertainment sectors.

Tebas said: “We are pleased to join forces with Riyadh Season and Thmanyah to enhance the audiovisual production standards of the Saudi Pro League.

“We already have a strong working relationship, and we look forward to building on that to deliver world-class broadcast experiences. At La Liga we are committed to sharing our knowledge and expertise to support football’s global growth, and this initiative is an important step forward for Saudi football’s international visibility.”


DP World ILT20 stars power UAE’s spirited campaign at ICC Men’s T20 World Cup 2026

Updated 21 February 2026
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DP World ILT20 stars power UAE’s spirited campaign at ICC Men’s T20 World Cup 2026

  • Sharafu’s 145-run haul, Waseem’s captain’s knock and Siddique’s 5/35 underline the DP World ILT20’s growing impact on UAE cricket
  • Aryansh Sharma emerges as UAE’s breakout star, showcasing the strength of the DP World ILT20 pathway

DUBAI: The UAE’s participation at the ICC Men’s T20 World Cup 2026 may have ended at the group stage on Feb. 18, but their competitive performances have underlined the steady rise of the national side on the global stage in recent years.

Across four high-intensity group matches, the UAE demonstrated composure against some of the most established teams in world cricket. Central to that progress was the influence of the DP World ILT20, whose environment has prepared UAE players to compete fearlessly against the sport’s biggest names.

Leading from the front was captain Muhammad Waseem. The MI Emirates player’s 66 off 45 balls against New Zealand — his highest score of the tournament — was a statement knock against elite opposition. The innings echoed the form that saw him secure the coveted Blue Belt as Best UAE Player for a fourth consecutive season in the DP World ILT20, where he amassed 370 runs in 13 innings as MI Emirates reached the Season 4 final.

Alishan Sharafu, who represents Abu Dhabi Knight Riders, emerged as the UAE’s leading run-scorer in the tournament. He compiled 145 runs in four matches, including a composed 55 off 47 against the New Zealand — his highest score. Sharafu was one of four UAE players to register a half-century in the tournament.

The bowling unit, too, carried a strong DP World ILT20 imprint. Junaid Siddique, who secured a high-value contract with Sharjah Warriorz at the historic Season 4 Player Auction, produced the tournament’s standout performance for the UAE. His sensational 5 for 35 against Canada at the Arun Jaitley Stadium dismantled the opposition and earned him player of the match honors.

Siddique finished as the UAE’s highest wicket-taker with seven scalps, capping a campaign that validated his status as one of the league’s premium signings.

Meanwhile, Haider Ali and left-arm pacer Muhammad Jawadullah — both regular features for Dubai Capitals — brought discipline and control to the attack, reinforcing the depth fostered within the league ecosystem. Also featuring in the UAE squad were Mayank Kumar of Abu Dhabi Knight Riders, Muhammad Farooq of Dubai Capitals, and Rohid Khan of MI Emirates.

Beyond the established names, the tournament also unveiled exciting prospects. Twenty-one-year-old Aryansh Sharma produced a defining moment with an unbeaten 74 in the five-wicket win over Canada, guiding the chase with poise and composure. Sohaib Khan emerged as the team’s third-highest run-getter with 132 runs, including a fluent 68 off 48 deliveries against Afghanistan national cricket team. These are players who will undoubtedly attract attention ahead of the DP World ILT20 Season 5 Player Auction.

The broader takeaway from the ICC Men’s T20 World Cup 2026 is the steady evolution of UAE cricket, with the Emirates side underlining how the DP World ILT20 is increasingly shaping players for the global stage rather than remaining just a domestic showcase.