Media and civil society mourn the passing of trailblazing journalist Zubeida Mustafa at 84

Honoree Zubeida Mustafa speaks onstage during the 2012 Courage in Journalism Awards hosted by the International Women's Media Foundation held at the Beverly Hills Hotel on October 29, 2012 in Beverly Hills, California, US. (AFP/File)
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Updated 10 July 2025
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Media and civil society mourn the passing of trailblazing journalist Zubeida Mustafa at 84

  • She joined Dawn in 1975, becoming the first woman to hold a senior editorial role at a leading Pakistani newspaper
  • Mustafa penned her final op-ed for the publication in March 2025, stepping back from writing due to ‘failing health’

KARACHI: Zubeida Mustafa, a pioneering figure in Pakistani journalism who opened the door for women in mainstream newsrooms and became a powerful advocate for social justice, passed away at the age of 84, the Karachi Press Club (KPC) confirmed in a statement issued on Wednesday.

Mustafa studied International Relations at the University of Karachi and later briefly attended the London School of Economics on a Commonwealth scholarship.

She joined Dawn in 1975, becoming the first woman to hold a senior editorial position at a major Pakistani newspaper. Over a three-decade-long career, she reshaped the paper’s editorial landscape, focusing on education, health and social issues, and inspiring a generation of women journalists who followed in her footsteps.

“Zubeida Mustafa was not just a journalist; she was an institution,” the KPC said in its statement.

“She was a pioneer, breaking barriers and paving the way for women in a field often dominated by men,” it added. “Her work on social issues, education, and health was particularly impactful, demonstrating her deep empathy and dedication to improving the lives of ordinary citizens.”

A profile in Newsline magazine described her guiding ethos as rooted in writing from the people’s perspective.

She credited Dawn editor Ahmad Ali Khan with shaping her editorial values, including the ability to distill complex issues into accessible, public-minded journalism.

Even after retiring from Dawn in 2008 due to health reasons, Mustafa remained an active voice in public discourse, continuing to write on education, population and gender justice.

Her contributions were recognized internationally in 2012 when she became the first Pakistani journalist to receive the International Women’s Media Foundation’s Lifetime Achievement Award. Dawn later established the Zubeida Mustafa Award for Journalistic Excellence in her honor.

“Zubeida Mustafa championed social, cultural and language rights like few,” the Human Rights Commission of Pakistan said in a social media post. “She was a comrade-in-arms and stood by the disadvantaged and the oppressed.”

In its condolence note, the Karachi Press Club said her “unwavering commitment to truth, her incisive analysis, and her relentless pursuit of social justice set a benchmark for ethical reporting.”

Mustafa, who regularly contributed op-eds to Dawn, wrote her final piece in March this year, after which it became increasingly difficult for her to continue “because of her failing health,” the newspaper noted in its obituary.


Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025

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Cricket, travel, entertainment dominate Pakistan’s TikTok searches in 2025

  • TikTok releases annual review of most searched items in Pakistan ranging from sports to movies and music
  • Pakistan cricketer Babar Azam’s century was the most searched moment on TikTok this year, reveals platform

ISLAMABAD: TikTok this week released its annual review of the most searched topics in Pakistan in 2025, with travel, food, sports and entertainment driving digital searches, the video platform said. 

In a press release, TikTok said its search patterns depicted that people use the platform as a “discovery tool for real life” where they explore destinations and find relatable guidance from influencers on various topics. 

“Whether it’s tracking the latest cricket moment, planning a weekend trip, learning something new, or checking reviews before buying, Pakistanis are turning to TikTok to make everyday decisions,” Umais Naveed, content operations lead South Asia at TikTok, said in a statement on Wednesday. 

According to TikTok, among places, the most searched were Islamabad, Altit Fort in Hunza, Chenab River and Pakistani cities of Lahore and Karachi. 

In the “Most Searched News and Moments” category, former Pakistan captain Babar Azam’s century against Sri Lanka dominated the searches, followed by Pakistan’s cricket matches against South Africa and Sri Lanka. “Floods” was also a popular search item in this category. 

“Jhol,” a Pakistani song by singers Maanu and Annural Khalid dominated the category of “Most Searched Soundtracks” while “Supreme” by Indian artist Shubh and “Pal Pal” by Afusic were also among the most searched songs this year. 

“Lava burger” and “Dubai Chocolate” were among the most searched food items this year on TikTok while Azam was the most searched sportsperson in the country, followed by Indian cricketer Abhishek Sharma. 

Alina Amir, Jannat Mirza, Khizar Umer and Kanwal Aftab were among the most searched TikTok creators in 2025 while Imran Ashraf, Fahad Mustafa and Mahira Khan were among the most searched celebrities on the social media platform. 

TikTok said searches linked to the hashtag #TravelTok increased by 53 percent this year while those with #FoodTok rose by 52 percent. Another popular hashtag #StudyTok searches were up by 60 percent while #FitnessTok recorded the largest jump of the year, growing by 66 percent year-on-year.

“TikTok remains committed to supporting a vibrant creative community in Pakistan and to making discoveries simpler, more joyful, and more meaningful for everyone who comes to TikTok to find their next inspiration,” the platform said.