Baha’s farms cultivate more than crops as tourism grows

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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Baha’s rural farms are drawing travelers looking for a slower pace of life. (SPA)
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Updated 06 July 2025
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Baha’s farms cultivate more than crops as tourism grows

  • Region is home to 23 licensed rural farms
  • More are expected as part of broader effort by Ministry of Environment, Water and Agriculture to license up to 50 farms across Baha

RIYADH: Tucked into Saudi Arabia’s mountainous southwest, Baha’s rural farms are drawing travelers looking for a slower pace of life.

Fruit picking, farming and rustic charm meet Saudi hospitality in the growing tourism trend.

The region is home to 23 licensed rural farms, with more expected as part of a broader effort by the Ministry of Environment, Water and Agriculture to license up to 50 farms across Baha, the Saudi Press Agency said in a report.

The growth is part of a national initiative to promote agritourism and rural development, with farms contributing to the local economy by combining agriculture with heritage-based tourism.

The ministry has supported this development by distributing 15,000 seedlings of crops suited to the region, including blackberries, pistachios, saffron, roses and strawberries.

Seven demonstration fields have been set up as models for successful farming, and small farms have been developed to host agritourism activities, including fruit picking, livestock care and tree planting.

Five agritourism workshops and several entrepreneurial training sessions have been held for farm owners. The ministry has also conducted 25 workshops on licensing procedures and 114 field visits to facilitate agricultural licensing processes.

The licensed farms span various governorates and offer a range of experiences that combine traditional hospitality with the region’s agriculture and cultural identity.

Visitors can sample local cuisine, take part in agricultural activities, and explore handicrafts and social traditions.

During the summer, the farms produce a variety of fresh fruits, including grapes, figs, apricots, pomegranates, blackberries, prickly pears and peaches.


Saudi Food and Drug Authority pioneering digital health safety

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Saudi Food and Drug Authority pioneering digital health safety

  • Digital foundation enabled the development of centralized dashboards that provide real-time analysis of adverse events
  • Major improvement has been the use of Robotic Process Automation (RPA) to ensure medication safety works smoothly

TOKYO: Saudi Arabia is establishing itself as a regional leader in digital health regulation by integrating advanced technologies into the Saudi Food and Drug Authority’s (SFDA) pharmacovigilance and cosmetic safety oversight.

In line with Vision 2030’s digital goals, these projects are creating new standards for using data to protect public health, according to the SFDA.

A report by the Oxford Business Group says the transformation began with modernising the National Pharmacovigilance Centre’s adverse reaction reporting system. Moving from paper-based submissions to the fully digital “Saudi Vigilance” platform marked a significant step forward.

The introduction of smart reporting forms with structured data fields and behavioural nudges grounded in psychological principles significantly improved reporting quality and completion rates.

This digital foundation enabled the development of centralised dashboards that provide real-time analysis of adverse events, enabling early identification of safety signals and under-reporting trends.

A major improvement has been the use of Robotic Process Automation (RPA) to ensure medication safety works smoothly. By letting computers handle repetitive tasks like sorting reports and checking data, the SFDA has become more efficient.

The new RPA system for identifying safety signals has also sped things up. These technology solutions have made work easier and happier employees by eliminating boring manual tasks.

The SFDA’s digital changes also help prevent risks by using new online learning tools. The aRMMs e-learning system, with training videos about high-risk medicines, has changed how health care workers learn. Adding digital safety steps directly into hospital computer systems has also made a big difference. This new approach puts safety alerts and learning materials directly into doctors’ daily work, ensuring important information reaches them when they need it.

Digital innovation has also helped prevent medication errors. Moving from the old Phonetic and Orthographic Computer Analysis system to the new Saudi Name Registration (SNR) platform has made it easier to spot potentially confusing drug names. With better computer programs that check both Arabic and English names, plus real-time alerts and automatic updates, the SNR system is a big step forward in ensuring the safety of medicines before they reach the market.

Looking ahead, the SFDA plans to use these digital changes to make cosmetic products safer as well.

Planned projects using artificial intelligence include computer systems that spot rule-breaking, automated ingredient checks, and tools that read customer feedback to identify early warning signs.

This digital strategy puts Saudi Arabia ahead in new ways of making rules. By using artificial intelligence, automation, and data analysis in its work, the SFDA is improving how it tracks medicine safety and preparing for further progress in keeping products safe for consumers.

All these efforts support Vision 2030’s goal of building a knowledge-based economy and keeping Saudi citizens as safe as possible.