Saudi luxury brand Lavish Concepts opens London atelier 

Luxury lifestyle brand Lavish Concepts, founded by Saudi businesswomen Nada Altobaishi and Hala Al-Sharekh, opened an atelier in Chiswick, London. (Supplied/Naela El Assad)
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Updated 04 July 2025
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Saudi luxury brand Lavish Concepts opens London atelier 

LONDON: On June 26, the luxury lifestyle brand Lavish Concepts, founded by Saudi businesswomen Nada Altobaishi and Hala Al-Sharekh, opened an atelier in Chiswick, London.  

Described as “a slow, salon-style shopping experience,” the atelier showcases a carefully curated selection of fashion, jewelry and objets d’art that blend artisanal skill, cultural heritage and contemporary design. It is the first permanent home for Lavish Concepts, which has previously only staged temporary pop-ups in the UK capital. 

“We wanted to reframe how people experience luxury: less noise, more nuance,” Altobaishi tells Arab News. “The Chiswick Atelier captures that in every detail. It’s not about volume; it’s about storytelling and voice.” 




 Lavish Concepts' co-founders Nada Altobaishi and Hala Al-Sharekh in their new London atelier on its launch night. (Supplied/Naela El Assad)

Nine Saudi brands are featured, including Dalsh Designs, Herfah, Yarakech, and Qormuz. The wider lineup also includes products from brands originating in the UK, US, UAE, Oman, Morocco and Jordan. 

“Each selection is deeply intentional. With the Saudi brands, we looked for designers who are redefining heritage — not discarding it — and reworking it into something unapologetically current and wearable,” Al-Sharekh, officially designated as Lavish Concepts’ “brand visionary,” says. 

Positioning Lavish Atelier as a “slow, salon-style” space rather than a conventional boutique was a deliberate decision on the part of its founders. 

“The stories behind these pieces and our partner brands deserve more than a passing glance,” says Altobaishi. “We wanted a space that encourages pause; a place where conversation and great craftsmanship are given equal weight.” 

The pair’s Saudi identity shapes every element of the atelier, says Al-Sharekh. “From the aesthetics to the hospitality, the way we curate is always filtered through a very Saudi sense of meaning and memory.” 

So far, Lavish Concepts has yet to stage an event in Saudi Arabia, but plans are in place to do so within the next 18 months, the founders say. 

Meanwhile, they hope that visitors to this new permanent home in London will walk away with a deeper appreciation of the craftsmanship and cultural richness behind each piece. 

“This isn’t just an event, it’s an invitation to participate in the Lavish lifestyle. We hope people leave feeling like they’ve stepped into a slower, more considered rhythm, one that stays with them well beyond the double doors,” Altobaishi concludes. 


Sotheby’s to hold second Saudi Arabia auction titled ‘Origins’

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Sotheby’s to hold second Saudi Arabia auction titled ‘Origins’

  • 70 works by local, Mideast, international artists on Jan. 31
  • Work of late Saudi artist Safeya Binzagr will also be on sale

DUBAI: Sotheby’s will have its second auction in Saudi Arabia on Jan. 31 featuring more than 70 works by leading local, Middle East and international artists.

Titled “Origins,” the sale will be staged again in Diriyah, the birthplace of the Kingdom and a UNESCO World Heritage Site. The full selection will be available for free public viewing at Bujairi Terrace from Jan. 24.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The event coincides with the opening of the Diriyah Contemporary Art Biennale and comes just ahead of the debut of Art Basel Doha in February, marking Art Basel’s first fair in the Middle East.

The sale spans a wide range of collecting categories, including Ancient Sculpture, 20th-Century Design and Prints, Middle Eastern, Modern and Contemporary, Latin American, and Modern and Contemporary South Asian.

Ashkan Baghestani, Sotheby’s head of sale and contemporary art specialist, said in a recent press release that the second auction reflects the company’s continued commitment to Saudi Arabia’s growing ecosystem.

Among the headline lots is “Coffee Shop in Madina Road” (1968) by Safeya Binzagr (1940–2024), estimated at $150,000 to $200,000. She is considered one of Saudi Arabia’s pioneering artists and the “spiritual mother” of contemporary local art.

The piece comes from the collection of Alberto Mestas Garcia, Spain’s ambassador to Saudi Arabia from 1966 to 1976, and his wife, Mercedes Suarez de Tangil Guzman.

A 1989 untitled painting by Mohammed Al-Saleem (1939–1997), estimated at $150,000 to $200,000, is from a private collection in Bahrain. The work exemplifies his Horizonism style, inspired by desert landscapes, and follows his record $1.1 million sale at Sotheby’s London in 2023.

Also included is “Demonstration” (1968) by Iraqi modernist Mahmoud Sabri (1927–2012), estimated at $400,000 to $500,000. The work reflects Sabri’s socially engaged practice and combines social realism with Christian imagery in a charged depiction of mourning and protest.

Samia Halaby’s “Copper” (1976), estimated at $120,000 to $180,000, highlights the artist’s move toward abstraction in the 1970s. Halaby, born in Jerusalem and now based in the US, has works in major international collections and participated in the 60th Venice Biennale in 2024.

A rare early work by Egyptian artist Ahmed Morsi, “Deux Pecheurs” (“Two Fishermen”) (1954), is estimated at $120,000 to $180,000. Morsi’s works have appeared only five times at auction previously and are held in major museum collections worldwide.

International highlights include Pablo Picasso’s “Paysage” (1965), estimated at $2 million to $3 million. Painted in Mougins during the final decade of his life, the work reflects Picasso’s late engagement with landscape and his dialogue with art history.

Anish Kapoor’s large-scale concave mirror sculpture “Untitled” (2005), estimated at $600,000 to $800,000, is also offered. Executed during a period of major institutional recognition for the artist, the work comes from Kapoor’s iconic mirror series.

Andy Warhol’s “Disquieting Muses (After de Chirico) (1982), estimated at $800,000 to $1.2 million, reinterprets Giorgio de Chirico’s 1917 painting through Pop Art repetition. The sale includes Warhol’s set of four Muhammad Ali screenprints from 1978, estimated at $300,000 to $500,000.

Jean Dubuffet’s “Le soleil les decolore” (1947), estimated at $800,000 to $1.2 million, appears at auction for the first time. Painted after the artist’s travels in the Sahara, the work reflects his response to desert landscapes and nomadic life.

The auction will also feature seven works by Roy Lichtenstein from the personal collection of Dorothy and Roy Lichtenstein.

Leading the group are “Interior with Ajax (Study)” (1997), estimated at $600,000 to $800,000, and “The Great Pyramid Banner (Study)” (1980), estimated at $150,000 to $200,000.