LONDON: In a celebration of speed, innovation and cross-continental ambition, the NEOM McLaren Formula E Team on Wednesday unveiled a bold new livery, marking a major moment in their partnership.
Their redesigned Formula E car — wearing a vivid blue “away kit” inspired by NEOM’s industrial hub Oxagon — was revealed at Trafalgar Square as part of McLaren Racing Live: London, a two-day public experience in the city packed with fan interactions, high-tech exhibits, and team appearances.
It represents more than simply a new paint job; it is a visual embodiment of a partnership that aims to accelerate sustainable transformation and push the boundaries of sport, tech and industry.
The new look, developed jointly by NEOM and McLaren, retains the team’s signature papaya touches but introduces vibrant tones inspired by the identity of Oxagon, a reimagined industrial city within NEOM focusing on clean, connected manufacturing.
“This isn’t just about a new look,” said Ian James, the managing director and team principal of McLaren Electric Racing. “It symbolizes the deeper connection between McLaren’s racing heritage and Oxagon’s vision for clean, connected industry.
“NEOM has been with us since the very beginning and now, with this second bespoke livery, we have another opportunity to showcase what the partnership truly represents.”
In an exclusive interview with Arab News, James praised the enthusiasm he has witnessed among the Saudi youth and said the partnership with NEOM continues to inspire and have a real impact.
“What’s incredible about NEOM is that it really is a blueprint for how we can live in the future,” he said. “It’s all about sustainable innovation, something we at McLaren strive to embody through our own technology and engineering.”
James also touched on the success of the Oxagon x McLaren Accelerator business-development program.
“Some of the startups we’ve supported are already piloting next-gen tech, like predictive maintenance systems and robotic container handling,” he said. “These are not just ideas; they’re becoming reality.”
Team drivers Sam Bird and Taylor Barnard also shared their views on the partnership with NEOM. Bird, a seasoned Formula E competitor, said the collaboration fits seamlessly with McLaren’s own mindset.
“This partnership works so well because NEOM’s core values of pushing boundaries, innovation and technology mirror what we believe in at McLaren,” Bird said.
“Every time I visit NEOM I’m blown away by how fast it’s expanding and the scale of ambition.”
He also hinted at what lies ahead: “I know NEOM is developing a bespoke race track as part of a new car club — and if we ever got to race there, that would be unbelievable.”
Barnard, one of the team’s younger talents, noted the ways in which the partnership has influenced his own developing career.
“Formula E is about future-focused racing, and NEOM is the very definition of a future-focused project,” he said. “Being part of something like this is not only exciting for us drivers, it has the potential to inspire a whole new generation, especially in Saudi Arabia.”
Reflecting on his visits to NEOM, Barnard added: “It’s a fascinating environment, and as a young driver it makes me optimistic. This kind of global collaboration shows what’s possible when sport and innovation work hand in hand.”
Vishal Wanchoo, the CEO of Oxagon said: “When you combine McLaren’s performance DNA with Oxagon’s clean industrial mission, you don’t just build cars, you shape the future of industry.”
The team’s takeover of Trafalgar Square was not just about the spectacle. It offered Londoners, and visiting international fans, the chance to get up close with McLaren racing cars used in F1, IndyCar, Formula E, and more. Children from local schools took part in STEM (science, technology, engineering and math) activities, and fans of all ages had a chance to try out racing simulators, pit-stop challenges, and virtual reaction walls.
With the ABB FIA Formula E season finale set to take place in London on July 26 and 27, the NEOM McLaren team is not just chasing results on the track, it aims to redefine what racing partnerships can look like in a changing world.
As the crowd gathered beneath the towering lions of Trafalgar Square, one thing was certain: this was about more than motorsport. It was a statement. A platform. And if NEOM and McLaren have their way, it will be just the beginning.
