MADINAH: Madinah Gov. Prince Salman bin Sultan inaugurated Alsirah Gardens project, opening the Orchard of Al-Mustazill as its first area, the Saudi Press Agency reported on Tuesday.

Launched by QSAS, a Public Investment Fund subsidiary, the project offers interactive experiences inspired by the Prophet Muhammad’s biography.

The event was attended by Minister of Hajj and Umrah Tawfiq Al-Rabiah and Madinah Mayor and CEO of the Madinah Region Development Authority Fahad Albulihshi.

During a tour of the Orchard of Al-Mustazill near Quba Mosque, Prince Salman reviewed the project’s components. Covering 70,000 sq. meters, it includes seven enrichment zones.

QSAS Chairman Yasser Al-Dawood said Alsirah’s cultural brand connects people to their roots through immersive experiences blending knowledge and innovation.

He noted that the project features cultural experiences based on the Prophetic Sirah, a children’s area, shopping zones, and a rural lodge, making it a landmark that boosts tourism in Madinah.

The project’s investment is estimated at SR500 million ($133 million). Once all phases are complete, it is expected to attract about 10 million visitors annually, supporting Vision 2030 goals.

Al-Dawood added that the project will position Madinah as a leading destination highlighting Prophetic heritage, offering a cultural experience that deepens visitors’ connection to the Sirah.