MAKKAH: The Royal Commission for Makkah City and Holy Sites has launched a new campaign titled “Makkah: A Living Legacy,” the Saudi Press Agency reported on Monday.
It aims to showcase the city’s rich historical and cultural sites, increase their visibility among visitors and residents, and highlight Makkah’s unique identity and evolving history.
The campaign provides an integrated cultural and spiritual experience. It highlights key sites such as the Clock Tower Museum, the International Fair and Museum of the Prophet’s Biography and Islamic Civilization, Mount Arafat and the Cave of Hira — where Prophet Muhammad received the first Qur’anic revelation.
The initiative is part of the commission’s broader strategy to preserve, develop and rehabilitate more than 98 sites across the city.
It also seeks to enhance the visitor experience, introduce new investment opportunities and revitalize sites while ensuring their sustainability as vibrant cultural destinations.
