Building on its global leadership in mother-centric innovation and breastfeeding solutions, Momcozy, the “world’s No.1 wearable breast pump,” has partnered with the Mabrook Initiative, one of Saudi Arabia’s largest maternal health education programs supported by the Ministry of Health and Riyadh Health, to enhance postnatal education and breastfeeding awareness inside hospitals across the country.

As one of the primary partners of the initiative, Momcozy brings global expertise in breastfeeding education and modern maternal care — trusted by millions of mothers across more than 60 countries — to enhance the initiative’s reach and impact across the Kingdom. Operating across more than 25 public and private hospitals in key regions, including Riyadh, the western region and the Eastern Province, the program reaches 200 mothers daily, more than 6,000 mothers monthly and nearly 72,000 mothers annually, covering about 15 percent of all births in Saudi Arabia annually. 

Through the partnership, Momcozy delivers professional health education inside participating hospitals, with a strong focus on breastfeeding awareness and practical breast pump guidance. This includes providing mothers with dedicated maternity packages that support them through the first days of postpartum with greater clarity and confidence. This educational support helps mothers overcome early breastfeeding challenges, adopt comfort-led pumping practices, and improve their breastfeeding experience, while also assisting hospital teams in delivering consistent, evidence-based guidance to families.

With a multi-city reach and a nationwide educational mandate, the Mabrook Initiative is establishing one of Saudi Arabia’s most scalable maternal support ecosystems by delivering structured, evidence-based guidance directly within hospitals. As part of these efforts, Momcozy contributes to advancing Vision 2030 health goals by supporting breastfeeding awareness and providing practical, evidence-based resources that help strengthen early maternal care across participating hospitals.

Lalaina Rabary, marketing manager at Momcozy, said: “We are proud to contribute to the Mabrook Initiative and to support mothers across Saudi Arabia during such an important stage of their journey. Through our educational materials and guidance, our goal is to ensure that every mother has access to comfort, knowledge, and confidence in the first days after childbirth. This partnership reflects our long-term commitment to maternal well-being and our support for the Kingdom’s Vision 2030 and its national health priorities.”

Momcozy KSA’s popular M9, M5, and M6 wearable breast pumps, widely used across Saudi Arabia, also play a role in this mission. Designed for convenience and flexibility, these hands-free models provide comfort-driven pumping that enables mothers to breastfeed with ease at home, at work, or on the move, reflecting Momcozy’s commitment to modern, accessible breastfeeding solutions.

Momcozy joined the program from its early stages and will continue supporting the initiative throughout its current cycle, which runs until 2026. This commitment reflects the brand’s dedication to empowering mothers beyond products by actively contributing to national health goals and strengthening the ecosystem for maternal and child well-being in Saudi Arabia. As the initiative grows, Momcozy plans to further expand its contributions in alignment with the needs of participating hospitals and families across the Kingdom.