SHE RUNS 2025: UAE’s largest women’s fitness event set for return

UAE's biggest women's fitness event return in November as SHE RUNS 2025. (SUPPLIED)
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Updated 10 June 2025
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SHE RUNS 2025: UAE’s largest women’s fitness event set for return

  • Previously known as the Women’s Run, it will take place at Expo City on Nov. 2

DUBAI: The UAE’s most iconic women’s fitness event is making a comeback under a new identity titled SHE RUNS.

Reimagined to reflect the spirit of a new generation, the event will take place on Sunday, Nov. 2, 2025, at Expo City Dubai, celebrating inclusion, strength, and the collective power of women.

Formerly known as the Women’s Run, this 12th edition marks more than a name change, it signals a transformative movement toward wellbeing, leadership, and community connection, according to the organizers.

Participants of all ages and fitness levels — whether running, jogging or walking — can join across multiple race categories, including 1 km, 3 km, 5 km and 10km.

Dedicated tracks for young girls, Emirati women, and People of Determination reflect the event’s commitment to diversity and intergenerational participation.

“In embracing inclusivity, SHE RUNS does not just count miles, it counts moments. Each step is a testament to the power of community driving change,” said Dr. Harmeek Singh, founder and CEO of Plan b Group, the event’s organizing partner.

This year’s edition runs under the banner “For Voices. For Connection. For Change.” This is in alignment with the UAE’s Year of the Community.

Backed by the Dubai Sports Council and integrated into the Dubai Fitness Challenge 30x30, SHE RUNS is also a strategic partner of the Dubai Active Show, further anchoring its role as a national movement in health and wellness.

“SHE RUNS reflects the very essence of what the Dubai Fitness Challenge is about; empowering individuals through movement and bringing communities together in the spirit of wellbeing,” said a spokesperson from the Dubai Sports Council.

Also returning for 2025 is the high-energy SHE RUNS Power Hour, a pre-race activation featuring motivational talks, dynamic group warmups, and outreach programs for schools, universities and corporate teams.


FIFA announces $60 World Cup tickets after pricing backlash

Updated 17 December 2025
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FIFA announces $60 World Cup tickets after pricing backlash

PARIS: World Cup organizers unveiled a new cut-price ticket category on Tuesday after a backlash by fans over pricing for the 2026 tournament in the United States, Canada and Mexico.
Football’s global governing body FIFA said in a statement that it had created a limited number of “Supporter Entry Tier” fixed at $60 for all 104 matches, including the final.
It said the plan was “designed to further support traveling fans following their national teams across the tournament.”
FIFA said that the $60  tickets would be reserved for fans of qualified teams and would make up 10 percent of each national federation’s allotment.
Fan group Football Supporters Europe , which last week called prices “extortionate” and “astronomical,” responded by saying the FIFA was offering too little.
“While we welcome FIFA’s seeming recognition of the damage its original plans were to cause, the revisions do not go far enough,” FSE said in a statement on Tuesday.
Last week, FSE said ticket prices were almost five times higher than in 2022 in Qatar, describing FIFA’s pricing for 2026 as a “monumental betrayal of the tradition of the World Cup.”
“If a supporter were to follow their team from the first match to the final it would cost them a minimum of $6,900,” it said at the time, adding that World Cup organizers had promised tickets priced from $21 in a bid document released in 2018.

‘Appeasement tactic’

On Tuesday, FSE said FIFA’s partial ticketing U-turn exposed flaws in how prices for next year’s tournament had been set.
“For the moment we are looking at the FIFA announcement as nothing more than an appeasement tactic due to the global negative backlash,” FSE said.
“This shows that FIFA’s ticketing policy is not set in stone, was decided in a rush, and without proper consultation — including with FIFA’s own member associations.
“Based on the allocations publicly available, this would mean that at best a few hundred fans per match and team would be lucky enough to take advantage of the 60 US dollar prices, while the vast majority would still have to pay extortionate prices, way higher than at any tournament before.”
The organization also criticized the failure to make provisions for supporters with disabilities or their companions.
Britain’s Prime Minister Keir Starmer echoed FSE, stating that FIFA’s cheaper ticket category did not go far enough.
“I welcome FIFA’s announcement of some lower priced supporters tickets,” Starmer wrote on X.
“But as someone who used to save up for England tickets, I encourage FIFA to do more to make tickets more affordable so that the World Cup doesn’t lose touch with the genuine supporters who make the game so special.”
Announcing the $60 tickets on Tuesday, FIFA said that national federations “are requested to ensure that these tickets are specifically allocated to loyal fans who are closely connected to their national teams.”
FIFA also said that if fans bought tickets for games in the knockout rounds only to find their team eliminated at an earlier stage, they “will have the administrative fee waived when refunds are processed.”
It added that it was making the announcement “amid extraordinary global demand for tickets” with 20 million requests already submitted.
The draw for tickets of all prices in the first round of sales will take place on Tuesday, January 13.