Dyson is accelerating its expansion in Saudi Arabia with the launch of its latest store at Riyadh Park, a strategic move that highlights the brand’s commitment to innovation and deepening its presence in the Kingdom.

Strategically positioned at the mall’s main entrance, opposite Mont Blanc and Lululemon, the 128-square-meter Dyson Demo Store offers an immersive and hands-on environment where visitors can experience the company’s latest technologies firsthand. From haircare and air purification, to intelligent floorcare and next-generation audio, the new store puts the full innovative product range on display.

With growing demand for Dyson’s cutting-edge solutions in the Saudi market, the Riyadh Park location joins a growing portfolio of demo spaces across the Kingdom. The new store features two private styling stations and a wash basin, designed with veiled customers in mind, where visitors can book personal styling sessions and test Dyson’s advanced haircare tools in a comfortable setting.

In-store Dyson experts will walk shoppers through the brand’s latest haircare launches, such as the newly launched Dyson Supersonic r, the Dyson Airwrap i.d. multi-styler available in the latest colorway, Jasper Plum, the Supersonic Nural hair dryer, and the Airstrait wet-to-dry straightener. Each session is tailored to individual needs, helping customers choose the best tools for their hair type and styling routine.

Visitors can also discover Dyson’s latest innovations across other categories, including the 360 Vis Nav robot vacuum, which delivers edge-to-edge deep cleaning with advanced navigation, the Big+Quiet Purifier, engineered for powerful whole-room purification with minimal noise, and the recently launched Dyson OnTrac headphones, featuring immersive audio and 55-hour battery life.

The new store opening represents another significant milestone in Dyson’s expansion in the Kingdom, following the successful launch of the flagship store in Riyadh’s Nakheel Mall last year and Jeddah’s Red Sea Mall in March this year. The brand continues to focus on enhancing the in-store experience, allowing customers in Saudi Arabia to explore, test, and discover its revolutionary technology up close.