What Mauritius can learn from Saudi Arabia’s revolutionary transformation

Inayat Ramjean, Hospitality Consultant
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Updated 29 May 2025
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What Mauritius can learn from Saudi Arabia’s revolutionary transformation

Saudi Arabia, once defined by its oil wealth, is undergoing a dramatic and deliberate transformation through Vision 2030, a bold national strategy spearheaded by Crown Prince Mohammed bin Salman. This plan is not cosmetic, it is systemic. It reimagines the Kingdom as a global leader in technology, innovation, and tourism, moving beyond oil dependency to a diversified, future-ready economy.

Inayat Ramjean, a Mauritian with over 35 years of experience in Saudi Arabia, including leadership roles in international hospitality, has witnessed this transformation first-hand. Now back in Mauritius, he urges his homeland to draw inspiration from the Kingdom’s progress.

Reinvigorating tourism with vision and investment — Saudi Arabia’s pivot toward tourism has been nothing short of revolutionary. From streamlined e-visas to mega-projects like NEOM, Red Sea and AlUla, the Kingdom aims to host 150 million tourists annually by 2030. This has transformed the Kingdom into one of the top 10 most visited countries globally. Mauritius, once a premier destination, is now losing momentum. To reverse this trend, the country must reimagine its tourism model, focus on eco-luxury, and leverage its direct flight connections with Saudi Arabia to tap into new markets.

Leveraging technology and innovation — Saudi Arabia has moved from being a technology consumer to a global innovator, with initiatives in artificial intelligence, renewable energy, and smart infrastructure. Flagship projects like NEOM are powered by AI, renewables, and automation, setting global standards in urban planning and sustainability. Mauritius, with its youthful population and strong ICT foundation, should invest more strategically in digital skills, smart city development, and tech entrepreneurship to future-proof its economy.

Ensuring safety and stability — Saudi Arabia is now ranked the safest country among G20 nations, thanks to a renewed emphasis on public order and national security. In contrast, rising crime and social instability in Mauritius threaten both tourism and investment. Addressing these issues is not just about law enforcement, it’s about creating an environment where citizens and investors feel secure.

Strengthening bilateral and regional partnerships — Inayat played a key role in establishing ties between Saudi Arabia and Mauritius, including the opening of a Saudi embassy and flight connectivity. Mauritius must now position itself as a gateway for Saudi investment into Africa. Aligning with Vision 2030 can unlock partnerships in tourism, health, trade, and broader regional cooperation. Mauritius stands at a turning point. The Saudi model proves what is possible when vision, governance, and ambition converge. If Mauritius embraces reform and bold leadership, it too can become a global example of reinvention and resilience. The time for action is now.

  • The writer, Inayat Ramjean, is a hospitality consultant.

ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.