East Lane Partners invests in Cloudzlab to boost capabilities across Mideast

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Updated 26 May 2025
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East Lane Partners invests in Cloudzlab to boost capabilities across Mideast

East Lane Partners, a private equity firm focused on growth and buyout strategies, has announced an investment in Cloudzlab, a leading Salesforce Summit Partner in the Middle East.

This investment will support Cloudzlab’s regional expansion, enhance its technology delivery capabilities and strengthen its position as a premier Salesforce partner across the region.

Founded in Cairo in 2015 and headquartered in the UAE, Cloudzlab has grown into one of the region’s top Salesforce Partners, having successfully delivered over 200 projects across more than 10 countries.

The company has experienced substantial growth in recent years, with revenue increasing fivefold over the past four years.

This surge has been driven by growing regional demand for Salesforce’s CRM, analytics, and AI-powered cloud solutions among both enterprises and SMEs.

Cloudzlab’s excellence has been recognized through multiple Salesforce Middle East Partner Awards, including: FY21 Rising Star Partner, FY22 & FY23 Overall Partner of the year, FY23 Customer Success Partner and FY24 & FY25 Sales Excellence Partner.

These awards highlight the company’s strong delivery record, client impact, and leadership in the Salesforce ecosystem in the region.

Cloudzlab’s team of over 90 professionals holds more than 350 Salesforce certifications, further demonstrating the company’s technical depth and regional expertise.

The partnership with East Lane Partners will provide Cloudzlab with growth capital and strategic guidance to scale operations, expand talent and capabilities, develop AI-powered solutions and enter new markets.

This includes the opening of a new office in Saudi Arabia with a dedicated local team to meet the Kingdom’s rising demand for cloud solutions.

Cloudzlab’s team plans to grow to over 250 professionals in the coming years.

Tarek Mounib, partner at East Lane Partners, said: “Our investment in Cloudzlab aligns with our strategy of backing market leaders with the potential to become regional and global champions. Cloudzlab’s proven track record, talent, and delivery capabilities make it one of the fastest-growing technology services companies in the region. We’re excited to support them in their next phase of growth and regional leadership.”

Nader Kozman, co-founder and CEO of Cloudzlab, said: “This partnership is a key milestone in our journey. With East Lane Partners’ support, we’re well-positioned to accelerate our growth and realize our vision of becoming the leading Salesforce systems integrator in the region. As we celebrate 10 years of partnership with Salesforce, we remain committed to scaling our impact, advancing our delivery capabilities, and delivering exceptional value to our clients.”


25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
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25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.