Festival of fun: Riyadh expo highlights best in entertainment technology

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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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Updated 28 May 2025
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Festival of fun: Riyadh expo highlights best in entertainment technology

  • Saudi Entertainment and Amusement Expo set to welcome 12,000 visitors over 3 days
  • Hologram zoo, inflatable monsters among attractions on show

Some of the weirdest and most wonderful innovations are on show at this year’s Saudi Entertainment and Amusement Expo in Riyadh.

With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day event opened on Tuesday and is expected to attract about 12,000 visitors.

Among the products on show is a hologram zoo designed by Australian company Axiom Holographics, which was featured in Time magazine’s list of technologies of the year for 2023.

Brendan Hodgkins, global sales manager, said: “We package a full suite of hologram equipment that can be integrated into family entertainment centers, theme parks or shopping malls.

“During our trials, we attracted 25,000 people in just 42 days, generating over $550,000 in revenue.”

He said that the company had already sold more than 40 of its “zoos” around the world and was keen to expand into the Saudi market.

“We’re eager to bring this innovation to Saudi Arabia to help shape the future of entertainment in the Kingdom.”

Another of the exhibits on show, and possibly the largest, is a 20-meter tall inflatable ogre, designed and built by Anka Inflatable Co. from Guangzhou in southern China.

A representative of the company, who gave his name only as John, said the product was ideal for larger venues, like amusement parks.

While the purple monster attracted plenty of visitors at the show, the technology can be adapted to suit the end-user’s needs, John said.

“(It) can be customized in many shapes and the skin can be changed after one, two, or three years. It’s also collapsible and easy to transport,” he said.

Anka was also keen to increase its profile in the region, he said.

“Many of my friends have built successful companies here. The relationship between China and Saudi Arabia is strong and this is a very good market for us.”

Besides the products on show, the expo is also being used to attract new people into the industry, with the Saudi Entertainment Academy promoting a series of training programs with links to future career opportunities.

“Our vision is to focus on professional training through diploma programs,” Sultan bin Jumaiah, a sales specialist with the academy, said.

“We aim to provide professional candidates for companies looking to hire. After completing our diploma, students will have the opportunity to join various companies in this sector.”

The initiative aligns with Saudi Vision 2030, which seeks to diversify the economy and create new job opportunities for Saudi citizens.


Saudi Arabia has told Iran not to attack it, warns of possible retaliation, sources say

Updated 08 March 2026
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Saudi Arabia has told Iran not to attack it, warns of possible retaliation, sources say

Saudi Arabia has told Tehran that while it favors a diplomatic settlement to Iran’s conflict with the United States, continued attacks on the kingdom and ​its energy sector could push Riyadh to respond in kind, four sources familiar with the matter told Reuters.

The message was conveyed before a speech on ‌Saturday in which Iranian President Masoud Pezeshkian apologized to neighboring Gulf states for Tehran’s actions – an apparent attempt to defuse regional anger over Iranian strikes that hit civilian targets.

Two days earlier, Saudi Foreign Minister Prince Faisal bin Farhan spoke to Iranian Foreign Minister Abbas Araghchi and set out Riyadh’s position with clarity, the sources said.

Saudi Arabia is open to any form of mediation aimed at de‑escalation and a negotiated settlement, the sources quoted ​the minister as saying, underlining that neither Riyadh nor other Gulf states had let the US use their airspace or territory to launch airstrikes on Iran.

But Prince ​Faisal was also quoted by the sources as saying that if Iranian attacks persisted against Saudi territory or energy infrastructure, Saudi Arabia would ⁠be forced to permit US forces to use their bases there for military operations. Riyadh would retaliate if attacks on the kingdom’s critical energy facilities continued, he said.

The sources said ​the kingdom had remained in regular contact with Tehran through its ambassador since the US and Israeli military campaign against Iran began on February 28 following the collapse of talks on ​Iran’s nuclear program.

The Saudi and Iranian foreign ministries did not respond to requests for comment.

Drone and missile attacks on Gulf states

The United Arab Emirates, Kuwait, Qatar, Bahrain and Saudi Arabia have all come under heavy drone and missile fire from Iran over the past week.

Iran’s Supreme Leader, Ayatollah Ali Khamenei, was killed on the first day of the war. Tehran responded by hitting Israel and Gulf Arab states hosting US military installations, ​and Israel has attacked Lebanon’s Iran-backed Hezbollah armed group.

Araghchi said in an interview on Saturday that he remained in constant contact with his Saudi counterpart and other Saudi officials, adding ​that Riyadh had assured Tehran it was fully committed to not allowing its territory, waters or airspace to be used for attacks against Iran.

Pezeshkian said Iran’s temporary leadership council had approved suspending attacks on ‌nearby countries – unless ⁠an attack on Iran came from those nations.

“I personally apologize to neighboring countries that were affected by Iran’s actions,” he said.

To what extent Pezeshkian’s remarks signal a change is unclear. There were further reports of strikes directed at Gulf states on Saturday.

Also, in a sign of possible divisions within Iran’s leadership, Khatam Al-Anbiya Central Headquarters – the unified combatant command of the Iranian armed forces – said in a statement afterwards that US and Israeli bases and interests across the region would remain targets.

The command said Iran’s armed forces respected the sovereignty and interests of ​neighboring states and had not taken action against ​them so far. But it said US ⁠and Israeli military bases and assets on land, at sea and in the air across the region would be treated as primary targets and face “powerful and heavy” strikes by Iran’s forces.

US President Donald Trump said in a social media post that Iran had “apologized and surrendered to its Middle ​East neighbors, and promised that it will not shoot at them anymore. This promise was only made because of the relentless US ​and Israeli attack.”

Two Iranian ⁠sources confirmed that a call had taken place in which Riyadh warned Tehran to halt attacks on Saudi Arabia and neighboring Gulf states. Iran, they said, reiterated its position that the strikes were not aimed at Gulf countries themselves but at US interests and military bases hosted on their territory.

One Iranian source said that Tehran had in response demanded that US bases in the region be ⁠closed and ​some Gulf states stop sharing intelligence with Washington that Iran believes is being used to carry out attacks against it.

Another ​Iranian source said some military commanders were pressing to continue the strikes, accusing the US of using bases in Gulf states and these countries’ airspace to conduct operations against Iran.

Iran had in recent years mended fences with its ​Gulf neighbors, including former regional archrival Saudi Arabia. The diplomatic campaign imploded in the blitz of drones and missiles launched by Iran’s Revolutionary Guards in the past week.