Festival of fun: Riyadh expo highlights best in entertainment technology

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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day Saudi Entertainment and Amusement Expo will conclude on May 22.(AN Photo by Rahaf Jambi)
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Updated 28 May 2025
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Festival of fun: Riyadh expo highlights best in entertainment technology

  • Saudi Entertainment and Amusement Expo set to welcome 12,000 visitors over 3 days
  • Hologram zoo, inflatable monsters among attractions on show

Some of the weirdest and most wonderful innovations are on show at this year’s Saudi Entertainment and Amusement Expo in Riyadh.

With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day event opened on Tuesday and is expected to attract about 12,000 visitors.

Among the products on show is a hologram zoo designed by Australian company Axiom Holographics, which was featured in Time magazine’s list of technologies of the year for 2023.

Brendan Hodgkins, global sales manager, said: “We package a full suite of hologram equipment that can be integrated into family entertainment centers, theme parks or shopping malls.

“During our trials, we attracted 25,000 people in just 42 days, generating over $550,000 in revenue.”

He said that the company had already sold more than 40 of its “zoos” around the world and was keen to expand into the Saudi market.

“We’re eager to bring this innovation to Saudi Arabia to help shape the future of entertainment in the Kingdom.”

Another of the exhibits on show, and possibly the largest, is a 20-meter tall inflatable ogre, designed and built by Anka Inflatable Co. from Guangzhou in southern China.

A representative of the company, who gave his name only as John, said the product was ideal for larger venues, like amusement parks.

While the purple monster attracted plenty of visitors at the show, the technology can be adapted to suit the end-user’s needs, John said.

“(It) can be customized in many shapes and the skin can be changed after one, two, or three years. It’s also collapsible and easy to transport,” he said.

Anka was also keen to increase its profile in the region, he said.

“Many of my friends have built successful companies here. The relationship between China and Saudi Arabia is strong and this is a very good market for us.”

Besides the products on show, the expo is also being used to attract new people into the industry, with the Saudi Entertainment Academy promoting a series of training programs with links to future career opportunities.

“Our vision is to focus on professional training through diploma programs,” Sultan bin Jumaiah, a sales specialist with the academy, said.

“We aim to provide professional candidates for companies looking to hire. After completing our diploma, students will have the opportunity to join various companies in this sector.”

The initiative aligns with Saudi Vision 2030, which seeks to diversify the economy and create new job opportunities for Saudi citizens.


Healthcare must be ‘proactive’ says Hevolution exec

Updated 20 December 2025
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Healthcare must be ‘proactive’ says Hevolution exec

  • Princess Dr. Haya bint Khaled bin Bandar Al-Saud spoke to Arab News at a presentation of its second Global Healthspan Report

RIYADH: Healthcare needs to shift to a global model that targets preventing disease rather than treating it, a senior executive from the Saudi-funded Hevolution Foundation told Arab News.

The senior vice president of research of Hevolution, Princess Dr. Haya bint Khaled bin Bandar Al-Saud, spoke to Arab News at a presentation of its second Global Healthspan Report at the nonprofit’s headquarters in Riyadh’s KAFD on Wednesday.

“People have to be aware, healthcare has to change its way of thinking, because it’s a must,” she said. “We cannot be reactive anymore, we have to be proactive.

“And this has to start earlier in the education of health professionals, and third, someone needs to take this to the global agenda. The general public needs to know that this is a reality.” 

Launching its report, Hevolution called for urgent global action to treat healthy aging as an economic imperative, where prevention, not disease, drives prosperity.

The organization focuses on healthspan research, or extending the healthy human lifespan.

The findings of the report centered around five main areas; rising awareness and public demand, breakthrough science and new therapies, AI and data revolution, investment momentum and gaps and economic and policy imperatives.

The report detailed the momentum of a new healthspan era where science, technology and public awareness are converging, but momentum alone is not enough.

Al-Saud explained that achieving equitable and evidence-based progress would require coordinated leadership from scientists, policymakers and investors alike.

“Today, science and societal cause has to be integrated, meaning the public needs to know that everything that we are investing in is for the general population, not just on a local level but on a global level,” she said.

The report surveyed 23 countries on the awareness of healthspan, which found that two-thirds of healthcare professionals now receive patient inquiries about healthspan interventions at least once a month, with one-third reporting them weekly.

Al-Saud highlighted that the report also found that 80 per cent of citizens believed governments should fund preventive care programs, while 39 per cent expressed concern about inequality in access.

“Awareness is the most important thing. This subject touches every single one of us, every single one of us has a story that this relates to, whether a grandparent, sick parent, or us,” she said.

Under artificial intelligence the report found that 74 per cent of experts believe AI will transform healthspan R&D and healthcare delivery, yet 26–30 per cent remain opposed to AI in diagnostics, reflecting an ongoing trust and ethics gap.

The report detailed that 59 per cent of investors cite lack of awareness as the top barrier while 46 per cent point to limited experts, unclear evidence and weak regulatory frameworks.

“Between 2022 and 2024 the investments in healthspan has doubled, it’s estimated to be $7 billion invested in finding interventions in healthspan globally,” Al-Saud said.

Investment in healthspan reached $7.33 billion in 2024, up from $3.48 billion the previous year. The average deal size has grown 77 per cent since 2020, signaling maturing confidence in the sector.

“Hevolution Foundation remains the world’s largest philanthropic backer of aging biology and healthspan science, with $400 million allocated in over 230 grants, 25 partnerships, and four biotech ventures,” Al-Saud said.

According to a report from Hevolution, expanding could deliver up to $220 billion annually in productivity gains, and every $1 invested in prevention could yield $16 in returns.

“We always want to support scientists but the end-consumer is the general public,” Al-Saud said.

Hevolution has remained true to its mission since its foundation; to extend healthy human lifespan for all, mobilizing the science, innovation and investment needed to make healthier longer lives a shared global reality.

Established by royal decree in 2018 and launched in 2021, Hevolution Foundation is a non-profit organization that focuses on accelerating independent research and entrepreneurship in the emerging field of healthspan science.

Headquartered in Riyadh, Saudi Arabia, with a North American hub in Boston, the foundation says it has plans for further international expansion, and has set key goals and targets to advance its vision and mission.