Pakistan cenbank launches ‘cashless’ Eid Al-Adha campaign to promote digital payments

In this picture taken on July 22, 2020, Muhammad Naeem, who runs a website that sells goats through online to customers, uploads a picture of goats on his website ahead of the Muslim festival Eid al-Adha or the 'Festival of Sacrifice', at a farm in Islamabad. (AFP/File)
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Updated 20 May 2025
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Pakistan cenbank launches ‘cashless’ Eid Al-Adha campaign to promote digital payments

  • Campaign aims to streamline sale and purchase of sacrificial animals in 54 designated cattle markets
  • Campaign aims to streamline sale and purchase of sacrificial animals in 54 designated cattle markets

KARACHI: Pakistan’s central bank this week announced it has launched a “Go Cashless” nationwide campaign aimed at promoting digital payments and reducing reliance on cash transactions within designated cattle markets in the days leading up to Eid Al-Adha.

The State Bank of Pakistan (SBP) has undertaken efforts recently to encourage digital transactions in line with Pakistan’s broader economic reforms, which are aimed at strengthening financial systems and increasing transparency in the country. 

Pakistan is a cash-dominated market where a significant portion of transactions, particularly in the informal sector, are conducted using cash. 

Millions of Pakistanis are expected to buy sacrificial animals this year at thousands of cattle markets across the country before the Eid Al-Adha festival in June. These cattle are bought mostly via cash each year. 

“The State Bank of Pakistan (SBP) has initiated a nationwide ‘Go Cashless’ campaign to promote digital payments and reduce reliance on cash transactions within cattle markets during the upcoming Eid-ul-Azha,” the SBP said in a statement on Monday. 

It said the initiative is in line with the central bank’s goal of fostering digital financial inclusion throughout Pakistan, and will run from May 20 until June 6 or the night of Eid Al-Adha.

“In partnership with the banking industry, the campaign aims to streamline the sale and purchase of sacrificial animals in 54 designated cattle markets across the country,” the statement said. 

The central bank said within these cattle markets, digital payment solutions can be utilized for various transactions, including the purchase of sacrificial animals, payment for necessities such as water and feed, and settlement of parking fees. 

The SBP said to support buyers and merchants, it has temporarily raised transaction limits effective from May 19 to June 15, 2025 for the following accounts:

For branchless banking level-1 accounts, Asaan Account/Asaan Digital Account and Merchant Accounts, the SBP said it has eliminated daily transaction limits and increased the per-month limit to Rs5,000,000 [$17,694].

“The public is strongly encouraged to take advantage of these convenient and secure digital financial services during the Eid-ul-Azha period,” the central bank said.

Pakistan has witnessed significant growth in digital transactions in recent years. The SBP said in a statement last month that its instant payment system, Raast, processed over 892 million transactions amounting to Rs20 trillion ($72 billion) since its launch in 2021. 

In the second quarter of fiscal year 2025 alone, Raast handled 795.7 million transactions worth Rs6.4 trillion ($23.04 billion)., it added. 


Pakistani, Bangladeshi officials discuss trade, investment and aviation as ties thaw

Updated 28 December 2025
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Pakistani, Bangladeshi officials discuss trade, investment and aviation as ties thaw

  • Pakistan and Bangladesh were once one nation, but they split in 1971 as a result of a bloody civil war
  • Ties between Pakistan, Bangladesh have warmed up since last year and both nations have resumed sea trade

ISLAMABAD: Pakistan's High Commissioner to Bangladesh Imran Haider on Sunday met Chief Adviser Muhammad Yunus in Dhaka, the latter's office said on, with the two figures discussing trade, investment and aviation.

Pakistan and Bangladesh were once one nation, but they split in 1971 as a result of a bloody civil war, which saw the part previously referred to as East Pakistan seceding to form the independent nation of Bangladesh.

Ties between Pakistan and Bangladesh have warmed up since former prime minister Sheikh Hasina’s ouster as a result of a student-led uprising in August 2024. Relations remain frosty between Dhaka and New Delhi over India’s decision to grant asylum to Hasina.

Pakistan has attempted to forge closer ties with Bangladesh in recent months and both South Asian nations last year began sea trade, followed by efforts to expand government-to-government commerce.

"During the meeting, both sides discussed ways to expand cooperation in trade, investment, and aviation as well as scaling up cultural, educational and medical exchanges to further strengthen bilateral relations between the two South Asian nations," Yunus's office said in a statement on X.

In 2023-24 Pakistan exported goods worth $661 million to Bangladesh, while its imports were only $57 million, according to the Trade Development Authority of Pakistan. In Aug. this year, the Pakistani and Bangladeshi commerce ministries signed a memorandum of understanding to establish a Joint Working Group on Trade, aiming to raise their bilateral trade volume to $1 billion in the financial year that began in July.

The Pakistani high commissioner noted that bilateral trade has recorded a 20 percent growth compared to last year, with business communities from both countries actively exploring new investment opportunities, according to the statement.

He highlighted a significant increase in cultural exchanges, adding that Bangladeshi students have shown strong interest in higher education opportunities in Pakistan, particularly in medical sciences, nanotechnology, and artificial intelligence. Haider also said that Dhaka-Karachi direct flights are expected to start in January.

"Chief Adviser Professor Muhammad Yunus welcomed the growing interactions between the two countries and emphasized the importance of increased visits as well as cultural, educational and people-to-people exchanges among SAARC (South Asian Association for Regional Cooperation) member states," the statement read.

"Professor Yunus also underscored the need to further boost Bangladesh–Pakistan trade and expressed hope that during Mr. Haider’s tenure, both countries would explore new avenues for investment and joint venture businesses."