PUMA ties up with KSA’s first women’s football club

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Updated 04 August 2024
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PUMA ties up with KSA’s first women’s football club

Global sports company PUMA proudly announces a groundbreaking three-year partnership with Eastern Flames FC, Saudi Arabia’s first and pioneering all-women’s football team. This three-year partnership represents PUMA’s commitment to empowering women and advancing football culture in the region.

Founded in 2006 in the Kingdom’s Eastern Province, Eastern Flames FC is where women’s football began in Saudi Arabia and continues to thrive. The club, owned and operated entirely by women, is currently one of ten clubs competing in the Women’s Premier League. As the first official private club for women in the region, Eastern Flames FC embodies the spirit of perseverance, progress, and breaking barriers.

As the official partner of Eastern Flames FC, PUMA will design the team’s athletic gear for home, away, and third kits, reflecting the club’s unique brand identity and cultural impact. 

This partnership underscores PUMA’s mission to push sports culture forward in the region and expand its football portfolio in collaboration with strategic partners who are trailblazers, pioneers, and disruptors.

Maram AlButairi, Eastern Flames chairwoman and CEO, said: “We are thrilled to share that we’ve teamed up with the world-famous sports brand PUMA to take women’s football to new heights. This exciting partnership is all about empowering women in football on a global scale. With PUMA’s incredible 76-year legacy and widespread presence in over 120 countries, it’s a perfect match for our club’s mission to elevate women’s football worldwide.”

Taner Seyis, managing director of PUMA Middle East, commented on the partnership: “We are excited to partner with Eastern Flames FC, Saudi’s trailblazing all-female team that embodies the spirit of perseverance and progress.”


25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
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25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.