Princess Reema bint Bandar wears Honayda design to welcome President Trump to Saudi Arabia

Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, wore a bespoke creation by Saudi label Honayda. (Getty Images)
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Updated 14 May 2025
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Princess Reema bint Bandar wears Honayda design to welcome President Trump to Saudi Arabia

DUBAI: Princess Reema bint Bandar, Saudi Arabia’s ambassador to the US, wore a bespoke creation by Saudi designer Honayda Serafi during President Donald Trump’s visit to Riyadh.

The ensemble consisted of a royal blue floor-length abaya with detailed gold embroidery. The symmetrical patterns extended across the bodice and sleeves, while smaller gold motifs were scattered throughout the lower part of the garment. The dignitary’s look was completed with a matching blue headscarf.

Honayda Serafi, founder of Honayda, shared a statement on Princess Reema’s appearance on Instagram, saying: “I am so pleased and deeply proud to see HRH Princess Reema bint Bandar, our remarkable Saudi Ambassador to the United States, standing as a symbol of strength, progress and leadership, as one of the first women to break barriers and champion women’s empowerment. 

“It is a special moment to see her shine as she welcomes President Trump on his historic visit to Riyadh, wearing a bespoke piece by Honayda for this significant occasion. I look forward to sharing more about the inspiration behind this design,” she added. 

Serafi is known for dressing prominent figures across the Middle East and the rest of the world. Celebrities who have worn her designs include Priyanka Chopra, Lupita Nyong’o and Princess Rajwa Al-Hussein of Jordan.  

She is a favorite of Saudi-born Princess Rajwa and dressed the royal for her henna night festivities in in 2023 and for Jordanian King Abdullah II’s silver jubilee celebrations in Amman in 2024.




The ensemble consisted of a royal blue floor-length abaya with detailed gold embroidery. (Instagram)

Meanwhile, Princess Reema’s participation in Trump’s visit highlighted the long-standing partnership between Saudi Arabia and the US. Writing in The Washington Times this week, she described the visit as “a moment pivotal for global peace, security and prosperity.

“Today, as the world navigates new challenges and conflicts, that partnership is more critical than ever,” she said.

Princess Reema, who presented her credentials to Trump in 2019 when assuming her role as ambassador, said the two nations’ alliance was “not just history; it is a reimagined future.”


Saudi 100 Brands showcases four Saudi labels in Paris

Updated 02 February 2026
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Saudi 100 Brands showcases four Saudi labels in Paris

DUBAI: The Saudi 100 Brands initiative has partnered with Galeries Lafayette Paris Haussmann for a three-week pop-up showcasing Saudi designers in the French capital.

The pop-up event runs until Feb. 16 and presents a curated selection of Saudi designers, offering a diverse view into the Kingdom’s evolving fashion landscape.

The initiative brings together womenswear labels Leem and Aleena alongside unisex brands SADF and The Coded Mail.

According to the brand, Leem’s mission is to curate stylish pieces designed exclusively for today’s fashion-conscious woman. Aleena, meanwhile, is a young Saudi brand offering sophisticated premium day and evening wear with a distinctive contemporary feel.  And

SADF takes inspiration from Saudi cultural heritage using premium Italian fabrics and The Coded Mail positions itself at the crossroads of streetwear and art.

“The pop-up represents a natural next step for The Coded Mail - taking our language and energy into a new space. It’s about connection, dialogue, and seeing how our pieces live in a different city,”   Mohamed Almajed, founder of The Coded Mail, said in a released statement.