DUBAI: Primark is officially making its way to Dubai, marking its debut in the UAE after years of rumors about the popular store’s launch in the country.
The popular budget retailer is partnering with retail giant Alshaya Group to open three stores in Dubai, as announced by Alshaya Group CEO John Hadden on Virgin Radio Dubai’s Kris Fade Show.
Set to launch in early 2026, the stores will be located at Dubai Mall, Mall of the Emirates and City Centre Mirdif.
“Price is the same. We’re going to do jeans at a starting price of AED 50 and a basic t-shirt will be AED 15,” Hadden said on the show. “I’m so excited I can’t sustain it. It’s just brilliant.”
Primark’s regional debut is set for The Avenues Mall in Kuwait, with the store expected to open by late 2025. Following that, the brand will expand to Dubai as its next stop in the Middle East.
Primark began 55 years ago in Dublin, Ireland, where it originally opened under the name Penneys. Since then, it has grown to operate 450 stores worldwide.
With a presence in 15 European countries and 16 locations in the United States, the brand offers a wide range of products including clothing for women, men and children, as well as cosmetics, home goods and accessories.
Primark to open 3 stores in the UAE
https://arab.news/c2fq5
Primark to open 3 stores in the UAE
Elie Saab, Zuhair Murad show new couture collections in Paris
- Saab’s collection uses light as central theme
- Exploration of structure, movement by Murad
DUBAI: Lebanese designers Elie Saab and Zuhair Murad presented their Spring/Summer 2026 haute couture collections in Paris earlier this week.
Saab’s collection referenced light as a central theme, expressed through elongated silhouettes and layered embellishment, according to a statement from the brand.
The runway featured gowns built on sheer bases, with metallic embroidery, sequins and crystal beadwork creating layered textures across champagne, gold, bronze and soft ivory tones.
Column dresses, deep necklines and floor-length gowns dominated the collection, while draped panels, embroidered capes and sheer overlays added movement.
Several looks incorporated fringed detailing and geometric patterns, with crystal embellishments catching the light as models walked.
Accessories were kept minimal, allowing the focus to remain on craftsmanship and surface technique.
Meanwhile, Murad’s collection also placed craftsmanship at the center of the show.
According to the house, the collection explored structure and movement, using corsetry to define the body and draping to create fluidity.
The runway featured fitted gowns and sculpted eveningwear built around structured bodices, many finished with dense embroidery, crystals and metallic thread.
A palette of champagne, pale blue, sage green, ivory and gold ran throughout the show, with strapless silhouettes, off-the-shoulder gowns and column dresses appearing alongside sheer panels, thigh-high slits and flowing trains.
Shorter dresses with crystal-encrusted bodices were shown alongside floor-length gowns, with sheer layers and extended trains.
