Dar Wa Emaar launches $200m residential project in Dammam

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Updated 05 May 2025
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Dar Wa Emaar launches $200m residential project in Dammam

Dar Wa Emaar Real Estate Investment and Development Company has announced the launch of its latest residential development, “Saraya Al-Sharq,” in partnership with the National Housing Company. The project involves an investment valued at SR750 million ($200 million) in Al-Wajeha destination, Dammam, as part of the company’s ongoing commitment to meeting the evolving needs of Saudi families and supporting the Kingdom’s Vision 2030 goal of increasing homeownership to 70 percent.

Spanning over 410,000 square meters, Saraya Al-Sharq offers 616 residential units, making it the newest addition to the acclaimed “Saraya” series by Dar Wa Emaar. The project has been designed in line with the highest construction and urban planning standards, providing four distinct unit models tailored to suit Saudi households’ diverse lifestyles and aspirations.

Strategically located near Riyadh Main Road and close to key landmarks such as King Fahd International Airport, hospitals, schools, and universities, the development offers residents integrated amenities, including retail and medical centers, mosques, dedicated walking paths, and lush green spaces, with 28 percent of the total area reserved for parks and landscaping, providing a holistic and elevated living experience designed for modern family life.

Saraya Al-Sharq stands out for its diverse range of spacious residential units, ranging from 200 to 360 square meters. The development offers four thoughtfully designed unit models, including three models with four-bedroom and one five-bedroom options, catering to various family needs. The project also features energy-efficient lighting, expansive glass façades that maximize natural light, and a selection of premium materials that reflect attention to detail and construction excellence.

Amr Fakhry Elfeky, executive director of development and investment at Dar Wa Emaar, said: “The Saraya Al-Sharq project is a natural progression of our successful ventures in the Eastern Province, executed in partnership with NHC, including landmark developments such as Saraya Al-Bahar and Saraya Al-Ghoroub. This underscores the profound trust placed in Dar Wa Emaar by both our clients and NHC. The project further solidifies our enduring commitment to meeting the dynamic needs of the real estate market over nearly two decades through the delivery of innovative, high-quality projects that exceed customer expectations in terms of design, construction standards, and integrated amenities.”

Saraya Al-Sharq creates a fully integrated community to foster growth and prosperity. In collaboration with several financial institutions, it offers innovative financing solutions to facilitate homeownership for citizens. The project targets a wide range of potential homeowners, with prices starting at SR797,000, making the homeownership process more flexible and seamless.

Since 2007, Dar Wa Emaar has maintained its leadership in the real estate market by developing thousands of residential units across various regions of the Kingdom. Through its diverse projects, the company contributes to enhancing the quality of life by addressing the varied needs of citizens and residents. The company plays a crucial role in bridging the housing gap and driving sustainable growth within the Kingdom’s real estate sector.


Australian minister Don Farrell launches LuLu festival

Updated 30 January 2026
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Australian minister Don Farrell launches LuLu festival

Regional retail chain Lulu Hypermarket officially launched the Australian Fest on Wednesday at its Diplomatic Quarter branch in Riyadh. The grand inauguration was led by Senator Don Farrell, minister for trade and tourism and special minister of state for Australia, as the chief guest. The event, which celebrated the rich culinary heritage and premium produce of Australia, was attended by a high-level delegation from the Australian government, alongside Mohammed Haris, director of LuLu Hypermarket Saudi Arabia, and senior LuLu officials.
The festivities commenced at the supermarket entrance, where Farrell performed the official ribbon-cutting ceremony under a beautifully designed, Australian-themed ceremonial gate. This marked the formal opening of a week-long celebration dedicated to bringing the best of Australian flavors to the Saudi capital. Following the inauguration, the minister led a guided store walk-through, exploring premium product showcases and vibrant displays in the Meat Area. A dedicated thematic showcase of fresh fruits and vegetables from Australia was also highlighted, emphasizing the authenticity and freshness that the country’s agriculture is known for globally.
The tour reached a celebratory peak at the bakery section, where the chief guest was invited for a commemorative cake-cutting ceremony to mark the launch of the festival. During his official address, Farrell shared his insights on the significance of the event, stating that it is a pleasure to witness the Australian Fest in Riyadh. He said that the event is more than just a showcase of Australian products, but rather a testament to the growing partnership between Australia and Saudi Arabia, making these high-quality products easily accessible to shoppers in the Kingdom.
Meanwhile, Haris expressed his gratitude for the visit, noting that the team is deeply honored to welcome Farrell and the Australian government delegates. He said that the Australian Fest is a cornerstone of LuLu’s commitment to offering customers global diversity and the highest quality products. He further added that LuLu is proud to serve as the bridge connecting Saudi shoppers with the authentic excellence of Australian agriculture.
The Australian Fest is offering residents an exclusive opportunity to explore and purchase a wide variety of Australian-made products at special promotional prices.