AMMAN: Jordan’s tourism sector has kicked off 2025 strongly, registering growth in both visitor numbers and revenue, a Jordan News Agency report said on Sunday.

According to the Ministry of Tourism and Antiquities, tourism revenue reached 1.217 billion dinars ($1.72 billion) in the first quarter of the year, which equated to an 8.9 percent increase compared to the same period in 2024.

The surge was fueled by a 19 percent year-on-year rise in international arrivals, which reached 2.125 million between January and April.

Overnight visitors increased by 15.3 percent to 1.765 million, while the number of same-day visitors soared by 41.6 percent to 360,000 compared to early 2024.

April alone saw international arrivals jump by 36.7 percent to 617,000, suggesting that the strong momentum is likely to carry into the second quarter.

Ministry officials attributed the growth to several strategic initiatives.

Enhanced air connectivity, including new direct flights and expanded budget airline operations, has significantly improved access to Jordan, they said.

Meanwhile, targeted international marketing campaigns have successfully spotlighted the kingdom’s diverse tourism offerings, from heritage sites and desert landscapes to adventure and wellness experiences.

Continued investment in infrastructure has also played a role, they said, which has improved the visitor experience and enhanced the country’s overall competitiveness in the global travel market.

Beyond direct economic impact, tourism’s strong performance is boosting Jordan’s foreign currency reserves and generating employment across the hospitality and service sectors, JNA said.

Looking ahead, the ministry reaffirmed its commitment to a national tourism strategy grounded in sustainable development.

Its goals include increasing tourism’s contribution to GDP, creating long-term job opportunities, and solidifying Jordan’s position as a premier global destination by promoting its rich historical, cultural, and natural assets.