Louis Vuitton unveils iconic trophy trunk for Jeddah F1

Each trunk is handcrafted by Louis Vuitton’s master artisans in Asnières, just outside Paris.
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Updated 19 April 2025
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Louis Vuitton unveils iconic trophy trunk for Jeddah F1

Louis Vuitton, an official partner of Formula 1, presented its sixth bespoke Louis Vuitton Trophy Trunk of the season for the Formula 1 stc Saudi Arabian Grand Prix 2025 in Jeddah, from April 18 to 21. This highly anticipated race marks the fifth Grand Prix of the season, with thrilling action at the Jeddah Corniche Circuit.

The French luxury giant joins this journey of champions, reinforcing the tradition that “Victory travels in Louis Vuitton.” The new dynamic Louis Vuitton signature with a revamped graphic Louis Vuitton logo specifically designed for the official partnership between Formula 1 and the house is displayed across Jeddah’s on-track signage. 

This reflects the city’s blend of modernity and heritage, with its iconic coastal views and dynamic architecture serving as a backdrop to the high-speed excitement of Formula 1. The new Louis Vuitton logo design evokes a sense of speed and heat effects, drawing a parallel with the high velocity of Formula 1 racing, while resonating with Jeddah’s innovative spirit and its vibrant energy along the Red Sea.

The maison presents its collection of bespoke trunks designed for the world’s most prestigious sporting trophies. Perpetuating a long tradition of savoir-faire, each trunk is handcrafted by Louis Vuitton’s master artisans in Asnières, just outside Paris.

Since its inaugural edition in 2021, the F1 Saudi Arabian Grand Prix has established itself as a highly anticipated annual event, attracting large audiences and a significant media presence from around the world.


Kingdom Centre’s comprehensive upgrade nears completion

Updated 05 January 2026
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Kingdom Centre’s comprehensive upgrade nears completion

Chairwoman of the Board of Kingdom Centre Nada Alateegi announced that the final phase of the comprehensive upgrade and redevelopment works at the iconic Riyadh landmark has neared completion.

Kingdom Centre was never intended to be just a shopping destination or a business hub, Alateegi said, but rather a space to deliver exceptional experiences. The experience is now being elevated to a new level of luxury that seamlessly brings together refined hospitality, high-end retail, and world-class business environments. 

She said that Kingdom Centre, inaugurated in 2001, commenced its modernization project in April 2023. The project is being implemented in partnership with a group of top-tier global designers and renowned contractors, and led by the Kingdom Centre management team, to ensure the highest standards of quality and precision.

The upgrades were carried out in accordance with the best safety practices, while maintaining uninterrupted operations and ensuring visitors’ comfort and safety are preserved throughout, Alateegi said. This approach reflects the vision and directives of Prince Alwaleed bin Talal and has contributed to the center receiving several awards, including its recognition for “visionary design and development.”

She added that Kingdom Centre had installed the largest fully integrated digital screen on Kingdom Tower facades, operated exclusively in partnership with digital advertising and media solutions leader Rotana Signs. The screen serves as an international showcase reflecting Riyadh’s evolution and its growing global standing.

Kingdom Centre is also home to the Four Seasons Hotel, one of the world’s most prestigious hospitality brands, in addition to VOX Cinemas, purpose-designed to world-class specifications guided by the center’s management vision. 

Moreover, Kingdom Centre introduced Al-Mamlaka Social Dining zone, which has become one of the region’s leading dining experiences and a model for other investors. Conceived by the center’s management to elevate the visitor experience, the Social Dining concept has been officially registered as the intellectual property of Kingdom Centre.

Kingdom Centre has also launched a mobile application and a dedicated visitor loyalty program offering a range of benefits. This initiative is part of the center’s digital transformation strategy and aims to strengthen long-term engagement with visitors.

Kingdom Centre’s management remains committed to setting a leading example for the sector, delivering innovative experiences that support Saudi Arabia’s tourism ambitions and align with Saudi Vision 2030, Alateegi added.