KARACHI: Ride-hailing company inDrive said on Wednesday it was entering Pakistan’s online grocery delivery market by launching a new service in Karachi in partnership with quick-commerce platform Krave Mart, as competition intensifies in app-based delivery of everyday essentials.
The service, branded inDrive.Groceries, allows users to order food and household items directly through the inDrive app, marking the company’s first expansion into grocery delivery in Pakistan beyond its core ride-hailing business.
The move comes as Pakistan’s urban grocery market sees rising demand for app-based delivery, driven by changing consumer habits in major cities. While most grocery purchases in the country are still made through informal neighborhood stores, online platforms have been expanding rapidly in Karachi, Lahore and Islamabad, betting on convenience, faster delivery times and smartphone penetration.
Several local and regional players have already invested in so-called quick-commerce models, which rely on dark stores and short delivery windows, making the sector increasingly competitive for new entrants.
“This launch is a step towards creating more opportunities for local businesses, delivery partners, and customers,” said Nurken Rzaliyev, head of q-commerce services at inDrive. “Our goal is to create an ecosystem where everyone can participate in and benefit from the digital economy.”
Under the partnership, Krave Mart will serve as inDrive’s dark-store operator, offering more than 7,500 products ranging from fresh produce and meat to packaged food and household items, with deliveries typically completed within 20 to 30 minutes, according to the companies.
“Our partnership with inDrive represents a major leap forward in how grocery delivery operates in Pakistan,” said Kassim Shroff, founder and chief executive of Krave Mart. “Together, we’re combining operational speed with technological reach to make 20–30 minute grocery delivery the new standard for convenience.”
inDrive said the Karachi launch would be followed by expansion into Lahore, Islamabad and Rawalpindi later in 2026, as it continues to broaden its services in Pakistan beyond ride-hailing.











