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SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands

This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. (Supplied)
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Updated 17 April 2025
Arab News
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SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands

  • Advertisers in Saudi Arabia and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering, companies said
  • Campaigns tap into an audience of over 412 million monthly users and 150 million social media followers across 40+ global brands
Updated 17 April 2025
Arab News

RYIADH: SRMG Media Solutions (SMS) has announced a strategic partnership with Penske Media Corporation (PMC) to expand MENA advertisers' global presence through PMC's prestigious portfolio of internationally recognized brands.

Advertisers in Saudi Arabia and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering. Key sectors include tourism, government departments, investment sectors, and mega projects. Additionally, advertisers can collaborate with PMC's notable publishers for innovative content creation and bespoke campaigns, subject to editorial approval.

This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. Advertisers can now integrate their campaigns on high-profile 40+ iconic brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews and Deadline, and more, enabling connections with over 412 million monthly active users and 150 million social media followers. By tapping into 6 billion video views, this partnership offers unmatched potential for impactful global advertising initiatives.

SMS, a next-generation data-driven media solutions company, delivers advanced analytics-based advertising strategies. Utilizing first-party data, leading-edge AdTech, and AI-driven audience segmentation, SMS crafts personalized campaigns that drive growth and profitability. As the exclusive media partner for SRMG’s esteemed portfolio, SMS oversees brands such as Asharq Al-Awsat, Asharq News, and Akhbaar24, delivering engaging content across diverse platforms with a global footprint of over 170 million users.

Penske Media Corporation (PMC), a leader in media, digital, and publishing sectors, is renowned for its influential brands like Variety and Rolling Stone. Recognized for its premium content in entertainment, fashion, luxury, and pop culture, PMC extends its influence via digital media, print, and top-tier events such as SxSW and the Golden Globe Awards.

Ziad Moussa, Managing Director of SMS, stated, “We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world’s top platforms.”

A representative from Penske Media Corporation added, “Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.”

With its unmatched reach and a commitment to redefining excellence, SMS is poised to transform the media and advertising landscape in the MENA region and beyond. To become part of our journey and learn how SMS can revolutionize your advertising strategy, visit SRMG Media Solutions or contact [email protected].

Topics: SRMG Penske Media Corporation

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Foreign media group slams Israel for refusing to lift Gaza press ban

Updated 07 January 2026
AFP
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Foreign media group slams Israel for refusing to lift Gaza press ban

  • Foreign Press Association expresses 'profound disappointment' with Israeli government’s response to a Supreme Court appeal
  • Israel has barred foreign journalists from independently entering the devastated territory since the war started
Updated 07 January 2026
AFP

JERUSALEM: An international media association on Tuesday criticized the Israeli government for maintaining its ban on unrestricted media access to Gaza, calling the move disappointing.
The government had told the Supreme Court in a submission late Sunday that the ban should remain in place, citing security risks in the Gaza Strip.
The submission was in response to a petition filed by the Foreign Press Association (FPA) — which represents hundreds of journalists in Israel and Palestinian territories — seeking immediate and unrestricted access for foreign journalists to the Gaza Strip.
“The Foreign Press Association expresses its profound disappointment with the Israeli government’s latest response to our appeal for full and free access to the Gaza Strip,” the association said on Tuesday.
“Instead of presenting a plan for allowing journalists into Gaza independently and letting us work alongside our brave Palestinian colleagues, the government has decided once again to lock us out” despite the ceasefire in the territory, it added.
Since the outbreak of the Gaza war in October 2023, triggered by an attack on Israel by the Palestinian militant group Hamas, the government has barred foreign journalists from independently entering the devastated territory.
Instead, Israel has allowed only a limited number of reporters to enter Gaza on a case-by-case basis, embedded with its military inside the blockaded Palestinian territory.
The FPA filed its petition in 2024, after which the court granted the government several extensions to submit its response.
Last month, however, the court set January 4 as a final deadline for the government to present a plan for allowing media access to Gaza.
In its submission, the government maintained that the ban should remain in place.
“This is for security reasons, based on the position of the defense establishment, which maintains that a security risk associated with such entry still exists,” the government submission said.
The government also said that the search for the remains of the last hostage held in Gaza was ongoing, suggesting that allowing journalists in at this stage could hinder the operation.
The remains of Ran Gvili, whose body was taken to Gaza after he was killed during Hamas’s 2023 attack, have still not been recovered despite the ceasefire.
The FPA said it planned to submit a “robust response” to the court, and expressed hope the “judges will put an end to this charade.”
“The FPA is confident that the court will provide justice in light of the continuous infringement of the fundamental principles of freedom of speech, the public’s right to know and free press,” the association added.
The Supreme Court is expected to issue a ruling on the matter, though it is unclear when a decision will be handed down.
An AFP journalist sits on the board of the FPA.

Topics: War on Gaza

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