The National Franchise Committee, in partnership with Aroya Cruises, has finalized preparations for the first-of-its-kind floating exhibition dedicated to franchising. The initiative, led by the Federation of Saudi Chambers, was formalized through an agreement signed by Dr. Khalid Al-Ghamdi, chairman of the National Franchise Committee, and Alaa Tashkandi, general sales manager at Aroya Cruises. The International Floating Franchise Exhibition will take place aboard the luxurious Aroya cruise ship from May 5-8.
The announcement came during a press conference held onboard the Aroya cruise in Jeddah, attended by various media representatives. The organizing committee unveiled details of the ship’s facilities that will host the expo, including halls, theaters, meeting rooms, and other logistical preparations.
Dr. Al-Ghamdi said that hosting the exhibition at sea symbolizes the global potential of Saudi brands, adding that the committee is working on a strategic initiative to accelerate the international expansion of Saudi franchises.
Tashkandi said that Aroya Cruises is fully equipped to host major exhibitions and commercial events, offering world-class amenities that promise an exceptional and unique experience for global attendees.
The Federation of Saudi Chambers, represented by the National Franchise Committee, had previously announced plans to organize the inaugural International Floating Franchise Exhibition from May 5–8, aboard the Aroya cruise ship in Jeddah.
