Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. (Supplied)
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Updated 13 April 2025
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Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai.

WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup.

Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third.  

Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh.

The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively.

Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included “Birthmark Stories” for HungerStation by VML; “5 vs 5” for Riyadh Season by BigTime Creative Shop; and “The Second Release” for Billboard magazine by SRMG Labs.

“​​This year, we’ve seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,” Marian Brannelly, Lions’ global director of awards, told Arab News.

New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries.

Brannelly said that “humor played a big role” this year, “tackling even sensitive topics and giving campaigns a fresh and relatable feel.”

She added: “It’s also commendable to see work that not only evokes emotions but also clearly communicates the brand’s message and product value through compelling storytelling.

“Balancing purpose with commercial impact is crucial, and this year’s winners have showcased how to do it.”

 


Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC

Updated 24 December 2025
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Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC

  • Bundle available exclusively visa Shahid for $25 a month

RIYADH: In a landmark regional collaboration, Shahid, Disney+, and OSN+ have announced an exclusive streaming bundle that brings together world-class hits from the three platforms under a single subscription in a first-of-its-kind offer for audiences in the Gulf Cooperation Council countries.

The all-in-one entertainment package, available only through Shahid in the GCC for about $25 a month, grants subscribers full access to three leading platforms covering Hollywood blockbusters, Disney+’s expansive range of beloved films, animations and series, OSN+’s library of HBO originals and international hits, and Shahid’s Arabic premium content.

The bundle is designed to simplify subscription management with a unified payment model, allowing viewers to access all three apps at the price of two and offering a streamlined user experience. 

Natasha Matos-Hemingway, chief commercial and marketing officer at Shahid, said the partnership reflects a broader effort to expand digital entertainment offerings in the Middle East, catering to a growing audience seeking diversity, convenience and high-quality programming.

“We are proud to collaborate with OSN+ and Disney+ to offer an unmatched streaming experience to our subscribers,” she said. “With one subscription, one payment, and full access to premium content from all three platforms, we’re delivering unbeatable convenience, value and entertainment.”

With a growing demand for high-quality on-demand content, the bundle is expected to attract a wide range of users seeking comprehensive entertainment without juggling multiple subscriptions.

The move also signals increasing cooperation between global media giants and regional platforms, in a bid to meet the entertainment preferences of Arab audiences while expanding market reach.

Karl Holmes, SVP and general manager at Disney+ EMEA, said the collaboration will bring award-winning series like FX’s “Shogun” and favorites such as “Lilo & Stitch” into a unique bundle with Shahid’s regional hits including “Al Dariya.”

The agreement “reflects a shared ambition between Disney+ and Shahid to shape the future of entertainment in the Middle East,” said Holmes. “The Middle East is young, dynamic and fast-growing, and we’re delighted to give consumers a new and easy way to access extraordinary content at exceptional value.”

Choucri Khairallah, chief business officer at OSN+, said the partnership takes OSN+’s entertainment experience “to the next level.”

He added: “Today’s audiences expect more than great content; they seek seamless access, variety and exceptional value. This all-in-one bundle delivers exactly that.”