Arabian Travel Market to spotlight luxury travel as global demand rises

Danielle Curtis, exhibition director ME, Arabian Travel Markets
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Updated 19 March 2025
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Arabian Travel Market to spotlight luxury travel as global demand rises

Arabian Travel Market is set to highlight the thriving luxury tourism sector when it returns to the Dubai World Trade Centre from April 28 to 1 May. 

Bringing together top-tier hospitality brands, influential industry figures, and innovative travel destinations, the event will showcase the latest trends and insights that are shaping the high-end travel segment.

 According to McKinsey and Company, the demand for luxury tourism and hospitality is expected to grow faster than any other industry. This is predominantly due to the rising number of high-net-worth individuals globally and a growing segment of aspiring luxury travelers willing to allocate larger proportions of their income to premium experiences.

 The research suggests that luxury tourism and hospitality will reach $391 billion by 2028, up from $239 billion in 2023, with Asia gaining significant ground in the market segment.

Supporting this trend, data recently issued by the Statistical Centre for the Cooperation Council for the Arab Countries of the Gulf revealed that GCC states earned $110.4 billion in international tourism revenues in 2023.

The largest share of tourists came from the Asia-Pacific region (38 percent), followed by the Middle East (25.1 percent), Europe (22.9 percent), Africa (8.8 percent), and the Americas (4.3 percent).

Danielle Curtis, exhibition director ME, Arabian Travel Markets, said: “The increase in inbound tourism from Asia and the growing wealth in this region create a major opportunity for Middle Eastern tourism, especially in the luxury sector.

“At ATM, Asia is among our fastest-growing markets for exhibitors, boasting a 27 percent increase in exhibitors from the region this year. National Tourism Organizations from destinations like Japan, Maldives, South Korea, India and Thailand are driving this growth, alongside regional tourist boards such as Rajasthan Tourism, Goa, Phuket, Hong Kong and Jakarta, all contributing to Asia’s expanding presence at ATM 2025 and the growing focus on luxury travel.”


Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saeed Assiri, chief innovation banking officer at SAB
Updated 05 March 2026
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Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.

The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.

With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.

In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.

Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.

“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”

The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.