Saudi e-commerce sales soar 45% in January, surpassing $5.5bn

Saudi Arabia’s national electronic payment network, Mada, offers debit and prepaid card services. Shutterstock
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Updated 09 March 2025
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Saudi e-commerce sales soar 45% in January, surpassing $5.5bn

  • Transaction volumes jumped 33.65% to 111.42 million
  • Spending on miscellaneous goods and services made up 12%, or SR7.07 billion

RIYADH: Saudi Arabia’s e-commerce sales using Mada cards surged 44.64 percent yearly in January, reaching SR20.87 billion ($5.56 billion), underscoring the Kingdom’s accelerating shift toward digital payments. 

Data from the Saudi Central Bank, or SAMA, showed transaction volumes jumped 33.65 percent to 111.42 million, reflecting rising consumer spending and the growing adoption of contactless payment technologies. The figures cover online shopping, in-app purchases, and e-wallet transactions, excluding credit card payments via Visa or MasterCard. 

Mada, Saudi Arabia’s national electronic payment network, offers debit and prepaid card services. Utilizing near-field communication technology for contactless payments, it ensures secure transactions at physical retail locations and online. 

Mada sales are rising due to the Kingdom’s increasing spending power and widespread adoption of NFC-enabled devices. Dual-income households and a strengthening economy have boosted consumer purchasing, while user-friendly digital payment solutions such as Mada are accelerating the shift toward a cashless society. 

E-commerce transactions have also seen significant growth, driven by post-pandemic digital adoption and substantial investments in online platforms, allowing the Kingdom’s payment landscape to evolve rapidly, with Mada cards now accounting for most card transactions. 

While Mada continues to drive e-commerce expansion, the broader point-of-sale landscape reveals an even more dynamic trend. 

At physical retail outlets, customers have access to several payment options, including Mada, which drove January sales to SR58.21 billion — an 8.19 percent year-on-year increase — while the number of transactions rose 13.10 percent annually. 

Data from SAMA showed that spending at restaurants and cafes, as well as beverage and food outlets, accounted for the highest shares, roughly 30 percent in total, amounting to around SR8.7 billion each. 

Spending on miscellaneous goods and services, including personal care, supplies, and maintenance made up 12 percent, or SR7.07 billion. 

Jewelry sales recorded the highest growth among point-of-sale categories, surging 24.71 percent year on year in January to reach SR1.19 billion. Clothing and footwear spending grew about 14 percent, totaling SR3.68 billion. 

The spike could be partly attributed to the new year, when consumers, bolstered by year-end bonuses and festive promotions, tend to refresh their wardrobes and accessories. Retailers further stimulate this trend by launching clearance sales and special offers, likely driving increased spending during January. 

The widespread adoption of NFC-enabled devices, mobile payment apps, and integrated digital wallets has significantly streamlined transactions in-store and online. 

Backed by modern payment processing systems and a supportive regulatory framework, these technologies are driving higher transaction volumes and enhancing consumer convenience. 


Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general

Updated 03 February 2026
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Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general

RIYADH: Value chains between the Gulf and Europe are poised to become deeper and more resilient as economic ties shift beyond traditional trade toward long-term industrial and investment integration, according to the secretary general of the Gulf Cooperation Council.

Speaking on the sidelines of the World Governments Summit 2026 in Dubai, Jasem Al-Budaiwi said Gulf-European economic relations are shifting from simple commodity trade toward the joint development of sustainable value chains, reflecting a more strategic and lasting partnership.

His remarks were made during a dialogue session titled “The next investment and trade race,” held with Luigi Di Maio, the EU’s special representative for external affairs.

Al-Budaiwi said relations between the GCC and the EU are among the bloc’s most established partnerships, built on decades of institutional collaboration that began with the signing of the 1988 cooperation agreement.

He noted that the deal laid a solid foundation for political and economic dialogue and opened broad avenues for collaboration in trade, investment, and energy, as well as development and education.

The secretary general added that the partnership has undergone a qualitative shift in recent years, particularly following the adoption of the joint action program for the 2022–2027 period and the convening of the Gulf–European summit in Brussels.

Subsequent ministerial meetings, he said, have focused on implementing agreed outcomes, enhancing trade and investment cooperation, improving market access, and supporting supply chains and sustainable development.

According to Al-Budaiwi, merchandise trade between the two sides has reached around $197 billion, positioning the EU as one of the GCC’s most important trading partners.

He also pointed to the continued growth of European foreign direct investment into Gulf countries, which he said reflects the depth of economic interdependence and rising confidence in the Gulf business environment.

Looking ahead, Al-Budaiwi emphasized that the economic transformation across GCC states, driven by ambitious national visions, is creating broad opportunities for expanded cooperation with Europe. 

He highlighted clean energy, green hydrogen, and digital transformation, as well as artificial intelligence, smart infrastructure, and cybersecurity, as priority areas for future partnership.

He added that the success of Gulf-European cooperation should not be measured solely by trade volumes or investment flows, but by its ability to evolve into an integrated model based on trust, risk-sharing, and the joint creation of economic value, contributing to stability and growth in the global economy.

GCC–EU plans to build shared value chains look well-timed as trade policy volatility rises.

In recent weeks, Washington’s renewed push over Greenland has been tied to tariff threats against European countries, prompting the EU to keep a €93 billion ($109.7 billion) retaliation package on standby. 

At the same time, tighter US sanctions on Iran are increasing compliance risks for energy and shipping-related finance. Meanwhile, the World Trade Organization and UNCTAD warn that higher tariffs and ongoing uncertainty could weaken trade and investment across both regions in 2026.