Actress Andria Tayeh fronts Armani’s latest campaign

Andria Tayeh is the Middle East beauty ambassador for Giorgio Armani. (Getty Images)
Short Url
Updated 01 March 2025
Follow

Actress Andria Tayeh fronts Armani’s latest campaign

DUBAI: Lebanese Jordanian actress Andria Tayeh this week fronted Armani’s Ramadan campaign, set against the backdrop of a desert landscape.

Draped in a flowing emerald-green abaya, Tayeh was seen in the video applying the Vert Malachite perfume from Armani Prive as the camera captured the details of the fragrance and her attire. The setting featured sand dunes stretching into the horizon.

The campaign integrates elements of regional aesthetics with Armani’s luxury branding, aligning with the themes of Ramadan. Vert Malachite, known for its rich and opulent notes, is presented as part of the brand’s seasonal focus.

“Ramadan is a time of gratitude and blessings,” the star wrote to her 1.1 million followers on Instagram. “Honored to share this journey with Armani Prive and Vert Malachite, and wishing you a month filled with light and peace.”

Tayeh, known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al-Rawabi School for Girls,” has had a busy start to the year, collaborating with multiple brands and fronting their campaigns.

Last month, Giorgio Armani announced her appointment as its new Middle East beauty ambassador.

She took to Instagram to express her excitement, writing: “I am thrilled and honored to embark on this new journey with Armani beauty.

“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity, and women empowerment,” she said. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.”

That same month, she was named the first Middle Eastern ambassador for French hair care brand Kerastase.

In a promotional clip, she appeared in an all-white studio, answering questions about why she is the ideal Kerastase ambassador. Tayeh spoke in a mix of English, Arabic and French, playfully flipping her hair for the camera as she discusses her dedication to maintaining healthy hair.

“Growing up, hair was always a big part of my identity, and now, representing a brand that celebrates hair in all its beauty feels surreal. Here’s to confidence, strength and great hair,” Tayeh captioned her post on Instagram at the time.


Fine-art photographer looks to capture beauty of Saudi Arabia’s volcanic fields 

Updated 13 sec ago
Follow

Fine-art photographer looks to capture beauty of Saudi Arabia’s volcanic fields 

DUBAI: British fine-art photographer John Balsdon is set to undertake his first-ever project in the Middle East this month as he heads hundreds of miles into Saudi Arabia’s isolated Harrat Rahat volcanic field to capture shots of Harrat Khaybar.

In late January, Balsdon will shoot images of lava flows, black basalt formations and sprawling desert plains while accompanied by a small film crew, drone pilot Chris Davies, and a Saudi guide.

“Saudi Arabia felt like a place of immense creative potential, one that is still largely unexplored from a visual storytelling perspective. I was drawn to the idea of documenting a country at a moment of transformation,” the lawyer-turned-artist told Arab News.

“During the research phase, I was genuinely surprised by the diversity of the landscapes. The scale and contrast, from deserts and volcanic terrain to coastlines and mountains, challenged any single perception of the country,” he added.

The photographs will be part of Balsdon’s ongoing project “Always Look Twice,” which features stunning, textured photographs from Australia, Botswana, Argentina and beyond.

“There have been several places that have left a lasting impression on me, particularly environments where the landscape feels vast and timeless. In particular, the Northern Territories in Australia and the deserts in Namibia. These are the places that recalibrate your sense of scale and remind you of how small we are within a much larger natural story,” Balsdon said.

His aerial shots blur the line between photography and fine art, capturing the textures, patterns and color gradients visible in these awe-inspiring landscapes in defined detail.

“My challenge is to find unique images that will reflect the beauty of the land, its people and culture whilst being authentic and respectful,” the artist explained of his creative process.

“I want my images to connect on an aesthetic and visceral level that is both universal and personal. Within those images there must be multiple layers of detail and interest that reward repeated viewings and, very importantly, provide clues that they only could have been taken in the (Kingdom of Saudi Arabia). These requirements present a major challenge to me, but I am relishing this opportunity.”

Balsdon will shoot still and moving imagery to be edited into a short film, as well as a photographic series showcasing Saudi Arabia’s volcanic heartlands.

“These photographs will be supplemented by a film, which will document my process, providing viewers with an opportunity to see how the photographs were taken, the vehicles used and the roads traveled, the gyrocopters and our locations, including our time and experiences in Riyadh, Madinah and the desert,” he explained.