ALULA: The AlUla Citrus Festival has seen a remarkable turnout of residents and visitors as it has coincided with the mid-year school break, the Saudi Press Agency reported.

The festival is being held at the farmers’ market in the cultural oasis, amid an environment that blends stunning natural beauty with the governorate's rich agricultural heritage.

The rise in visitor numbers reflects the festival’s prominence as a major agricultural and community event. It runs until Jan. 16.

It allows visitors to explore local products and purchase citrus fruits directly from farmers, highlighting the deep connection between the people, their land, and agricultural legacy.

The festival showcases a diverse selection of AlUla’s finest citrus fruits, alongside platforms for local producers, the SPA added.

The event also features interactive family-friendly activities and live cooking demonstrations.

It contributes to revitalizing agricultural economic activity and reinforces agricultural seasons as a pillar of sustainable development in the governorate.

The AlUla Citrus Festival is a key social and economic event and gives local farmers a vital platform to showcase and sell their produce, supporting the agricultural economy of a governorate home to nearly 5,000 productive farms.