Al Jomaih and Shell participate in SABIC Technical Meeting 2025 as gold sponsor

Al Jomaih and Shell Lubricants met with potential customers to broaden their customer base across the Kingdom.
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Updated 25 February 2025
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Al Jomaih and Shell participate in SABIC Technical Meeting 2025 as gold sponsor

Al Jomaih and Shell Lubricating Oil Company proudly participated in “SABIC Technical Meeting” 2025 to connect with industry leaders, showcase advanced technologies and highlight its commitment to innovation and leadership in Saudi lubricants market.

As a gold sponsor, JOSLOC presented its services across key industries while supporting Saudi Vision 2030 and contributing to the nation’s economic growth.

The event, held during Jan. 26 - 30, attracted over 50,000 visitors from across all the industrial sectors.

Al Jomaih and Shell Lubricants met with potential customers to broaden their customer base across the Kingdom while reinforcing ties with existing partners from the petrochemical-related sectors, including the construction and transportation sectors.

These efforts enhance Shell brand position in the industrial sector in Saudi Arabia as a trusted partner of choice.

Saher Hashem, CEO of Al Jomaih and Shell Lubricating Oil Company, said: “We are committed to exchanging technical knowledge and co-creating solutions that empower industrial growth while staying at the forefront of advanced technologies. This exhibition aligns with our goals to support Saudi Vision 2030 and strengthen our partnerships. We are proud to showcase our innovations across key industrial sectors and seek new opportunities that align with our future vision.”

The company presented Shell's high-quality lubricants, designed by technology experts to improve efficiency, extend equipment lifespan, and reduce downtime.


LuLu launches Italian Food Festival 2025 across the Kingdom

Updated 16 December 2025
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LuLu launches Italian Food Festival 2025 across the Kingdom

LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.